Here are some of the latest domain name movers by large corporations that I detected in the past 24 hours:
ZocDoc, Inc. has registered the domain name UnsickDay.com / .net which recently expired. A little while back, they also registered several relating domains to Unsick Day, a term they have been using in advertising. Using catchy domain names in advertising is effective. VP of advertising, Richard Fine talks more about it here and I am a big fan of using … Read the rest
BK, aka “Burger” King has announced they will be offering Grilled Dogs, a first in its 62 year history! It’s not often a huge “burger” chain is reaching at people’s hearts and offers a beloved item that so many love, GrilledDogs.com!
Burger King announced on February 10, 2015 about the new menu item. That same day, the Burger King Corporation also hand registered the matching domain name GrilledDogs.com to go along with its offering.
Clearly, just seeing the domain name … Read the rest
In 2009 toy retailer giant Toys R Us successfully acquired the generic domain name Toys.com in an auction, and set up a website on the generic domain name shortly after to expand its reach and help control the important top spots in search engines for the highly searched term.
They did well with the domain/website and gained more organic SERP’s because of owning and using the domain name Toys.com to attract potential customers who naturally search for the term toys… Read the rest
Domain names are powerful, unique and a really great marketing tool!
Domain names are a piece of the marketing puzzle but can be a very important one. There are many reasons domain names are important in marketing but here are some key points I would like to point out.
Options! Domain names allow for a lot of options. Sending and getting people to visit something is not easy, but domain names have been around now since 1985, so people know … Read the rest
