Category: Branding

While doing a little research today, I found some information on Home Depot’s website that I found pretty interesting. The following was on CEO Craig Menear’s page:

In 2013, under Craig’s leadership, HomeDepot.com sales grew 50 percent and accounted for $900 million of the company’s total sales growth of $5 billion.

homedepot.com website logo

So, what would Home Depot do without it’s main website, HomeDepot.com?

Well, in 2012, they would’ve potentially had about $450 million less growth in sales.

In 2013, they … Read the rest

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ITG Brands, owners of the popular Blu eCig have acquired the 3 letter brand matching domain name BLU.com

This domain name transaction is a little bit more interesting to me, as I have followed this domain name for a pretty long time and reported when Blu.com was suspended due to ownership verification back in July 2015.blu-ecigs

The reason for the suspension back in July, based on information from a past IT employee from Denver Investments, is because Dennis Obduskey tried … Read the rest

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Domain names are extremely powerful! They are what phone numbers use to be, but highly flexible. Domain names are valuable for many reasons, even “available” ones can be just as powerful when you use them!

Domain names allow you to connect! Share any domain name with somebody and they know what to do with it! That is something that is very hard to do, show somebody something and they instantly know what to do with it! See a domain … Read the rest

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Group III International, who also runs the website SwissGear.com, has acquired the premium generic domain name BackPacks.com from Vertical Axis.

According to a job listing: “Group III International, has been a leader for over 30 years in luggage, backpacks & travel accessories. We are the official licensee of Wenger, Swiss Gear & BMW, as well as having two in house Brands French West Indies & Navigator. Our expertise in multi-category product licensing and manufacturing with a strong focus on backpacks … Read the rest

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