Domain Movers:, + More

Target Joy Lab Brand

Welcome, this is Domain Movers and we track corporate domain name transactions and report the early findings to you. We rely on whois records (past and current) and other factors to help tell the story.

These domain name investments often reflect new brands, domain name upgrades, future advertising efforts and much more.

Allay (UK) Ltd. has acquired using to handle the transaction. has moved into escrow, via The generic domain name has been registered since May 1995 and the buyers are currently unknown. has been sold by LLC / James Allen of Perth, WA to law firm Deacons of Hong Kong. The company was/is using as well as prior.

Coty Inc. has taken ownership of which was owned by Noxell Corporation and is a subsidiary of Procter & Gamble. Coty and P&G did a merger deal relating to some beauty products and appears to be one of the assets included in the deal. P&G had the domain mismanaged and sitting on SedoParking name servers for years (dating back to 2008).

Basic Solutions Corporation has upgraded its domain name by going shorter from and acquiring from GoDaddy.

Greenheck Fan has acquired the generic domain name also from GoDaddy. This domain appeared to have a buy now of $4,999.

Asian Airfares Group, LLC has acquired at domain name aftermarket service

Deluxe Entertainment Services Group Inc. has acquired from, which was owned by Microsoft Corporation has transferred from brand protection registrar MarkMonitor to Whois records retained Microsoft as the owners but I wouldn’t consider this a normal movement and it was likely for some reason. One of the reasons may be a sale! The domain was sold, to Reink Media Group as reported by James Iles of NamePros here after I announced the movement on Twitter.

AstraZeneca AB registered after the domain name expired at GoDaddy and was removed from the registry. has been sold at to an M.M. Aarnink. has done a report on this with further information which you can read about the potential $2M sale. has been acquired by a currently unknown CSC Corporate Domains client via Afternic. has been acquired by The I Consulting Limited, also at Afternic for a currently unknown sales price. has been acquired by a currently unknown CSC Corporate Domains client from its past owner. has moved out of to its new owners but whois is under privacy. The domain name does resolve though to BFA Images Matter, an event photography service with the official name of BFA NYC, LLC. has been sold by Frank Schillings Name Administration Inc. for an undisclosed price, with the domain name being paid for in payments by the buyer. has been acquired by a currently unknown CSC Corporate Domains client. The domain was owned by prior and held a $4,588 offering price at the time of the sale. appears to have changed ownership. The domain was owned by Magnet, Inc. prior and has since transferred to SafeNames under a Stella Maria and matching gmail address. has changed ownership and the likely buyers are Target Brands. Target is launching several new private label brands and one of those is JoyLab. is another one acquired and, again, likely by Target for another new brand Project 62. was also acquired but this one displays Target in whois records already. Target has been doing a pretty good job at securing the new brands as domain names, like and for an example, as they should! These are brands and become very important keywords not only in search but also in brand protection and marketing efforts around them. They still are missing a few key domains to newer brands though, like, and a few more.

Here is a bit of a Q&A directly from Target about some of these new launches and reasons behind them.

Ethanol Europe Renewables LTD. acquired for an undisclosed price via domain name aftermarket service has been acquired by a currently unknown MarkMonitor client from HugeDomains. The domain held a $1,995 offering price at the time of the sale.

Time Inc. has taken ownership of from a Valley Side l Inc. with a email address.

Robert Bosch GmbH has acquired from its past owner. The domain has been registered since July 2011.

I try my best to find sales prices with these transactions but that is often challenging. Both parties often wish to keep that private for many different reasons. With domain names, the sales price can vastly vary. could easily sell for 7 figures. could sell for $50K, $100K, or $5K… it just really depends on the seller and buyer coming to an agreement they are happy with.

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