Flextronics International USA, Inc. has acquired the premium generic domain name Flex.com
The past owners posted a notice to current customers of the upcoming change on the Flex.com domain name:
Flextronics announced in July 2015 that they were rebranding to simply “Flex” and now have purchased the ultra premium EMD of the new name (smart move) in a likely six figure purchase, but holds the potential to have cost 7 figures!
Flex.com’s past owner did note: “P.S. Being in Hawaii, I think “shaka.com” is a lot better domain name to have/use than “flex.com” anyhow… ” which made me smile.
According to whois history records on Shaka.com, Del Wong of Flexnet Inc. has owned that domain name since at least 2001 (1999 registration date), so he didn’t have to spend any of the sales price from Flex.com to rebrand for his domain name / brand switch.
Flex is a publicly traded company, so there is potential the domain name purchase price may come out in a future SEC filing. They last reported in July 2016, so I will keep an eye on that.
To note, Flex.com has been registered since September 24, 1991.