Helen Of Troy Limited has acquired the domain name Pur.com for its water filtering brand PUR according to whois records!
Helen Of Troy Limited (HotUs.com) is the owner of many popular brands like OXO, Revlon, Braun, Honeywell and many more. The main domain name used for the PUR brand has been PurWater.com, so this is a domain name upgrade to be an exact match to the brand name PUR.
Pur.com was owned by Public Utilities Reports, Inc. since at least 2001 (the first whois history record on DomainTools.com) which used the Pur.com domain for it’s Fortnightly.com site that I can tell. Pur.com has been registered since 1995.
It would be pure speculation as to how much the domain name purchase was, but I would expect it to be in the six figure range and as with many domain name sales, it has the potential to even be higher than the six figures! Considering how popular the PUR water filter brand is and I’m sure Public Utilities Reports, Inc. was well aware of the brand and the likely hood of them being very interested in the domain.
I have reached out to Public Utilities Reports, Inc. for comment but have not heard back at time of posting. I will update if or when I hear back.
Pur.com already redirects to PurWater.com and I would expect HOT to switch to PUR.com as it’s “Main Domain” for the brand, instead of using the PurWater.com. They will very likely do a switch, and forward PurWater.com TO Pur.com.
