Pfizer Inc. has purchased the domain name StepOnUp.com from Michael Berkens of MostWantedDomains.com for $18,888 .
StepOnUp.com was grabbed on the drop (released from the registry due to the past owner not renewing the domain name) by Berkens on June 9, 2012. I couldn’t get the price paid by Berkens but I wouldn’t expect the domain to fetch that much in a drop auction, if one took place at all. There is pretty good potential the domain was purchased for about $69 two years ago.
Pfizer did “tip the hat” and registered the StepOnUp.net domain on August 13, 2014, which also recently expired this year. They also registered StepOnUp.info on August 13, 2014.
It is not uncommon for large companies to have a five figure budget for a domain name they want to use in advertising and this domain sounds like a marketing domain to me, likely as a tagline.
If the domain was MakeItStandUp.com (never registered before, it’s a joke) then I would consider it likely for the popular blue pill they offer!
In the end, another nice sale for Michael on a domain that was purchased in the expired domain market for likely not very much money. He asked for nearly $20K and got it! No it doesn’t happen every single day but it does happen! To note, Michael Berkens owns some 75K domain names, so sitting and waiting for the perfect buyer is what he does. He doesn’t “need” to sell, and he also knows that his buyers pay five figures for domains like this. Yes, he will get a lot of “no thanks” when quoting but it doesn’t hurt him and he waits for the next buyer willing to pay.
StepOnUp.com wasn’t using some magic sales page… the domain was simply parked with DomainSponsor and has a for sale message on top that states: domainname.com is for sale. Click here to submit an offer. That link goes to the domains specific page on MostWantedDomains.com, which is a pretty standard domain offer page.
The domain game is about volume! The more you own, the more likely the offers come in. The more you can wait, the better prices you will likely sell some for. You can also go with lower amount of domains but high on quality but those sales do not happen has often, so you need the money and patients to wait it out.
$2K-$5K is a pretty sweet spot for end user sales. Start up companies are paying “mainly” up to around $50K for shorter one word .com domains. Marketing style domains can sell for as little as registration fees to around $20K in general.
wow StepOnUp.com Domain name sold For $18,888… thats impressive… and it also has a nice sounding domain name.
MB is a domainer on steroids 🙂 IMO many domainers wouldn’t have even backordered that name much less be crazy enough to ask more than low $XXX for it. Regardless, congrats on identifying a deep-pocketed buyer and being able to negotiate a phenomenal sales price for the domain.