My neck is sore from shaking my head so much. Why? Branding a new company, product or service using the same name as an iconic brand name that has been around since 1946 baffles my mind.
Procter & Gamble created the Tide laundry detergent brand and its traction in the world and on the web is HUGE. Basically the entire first page on Google is related to the laundry product, with some results relating to the rise and lowering of … Read the rest