In 2009 toy retailer giant Toys R Us successfully acquired the generic domain name Toys.com in an auction, and set up a website on the generic domain name shortly after to expand its reach and help control the important top spots in search engines for the highly searched term.

They did well with the domain/website and gained more organic SERP’s because of owning and using the domain name Toys.com to attract potential customers who naturally search for the term toysRead the rest

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Amazon Technologies registered two new domain names according to whois records that caught my attention on January 27, 2016

  • AdvertisingAmazon.com
  • AmazonAdwords.com

The first registration matches the sub-domain name used by Amazon for its AAP advertising program they offer. The second domain name registration is a No No IMO!

Amazon is fine, adwords is not.

Adwords is a registered trademark of Google Inc. and since AAP competes against Google Adwords by offering online advertising, I would think that Google would not … Read the rest

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Facebook Inc. has officially acquired the domain name NewsFeed.com from BuyDomains.

The transaction actually dates back to July 26-28, 2015 when the domain name transferred registrars to registrar  “HOGAN LOVELLS INTERNATIONAL LLP” . “lovellsnames” is pretty common when it relates to Facebook domain names and is a law firm used by the company.

I wasn’t able to find a reported sales price for the recent domain name purchase.

It appears that BuyDomains gave NewsFeed.com a run on NameJet around June … Read the rest

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The extended domain name auction from the NamesCon 2016 domain name conference ends today, January 21, 2016 on NameJet.com. You can view the full inventory here. Auctions start ending at 3 PM EST (2 PM Central) and will continue in a staggered fashion until about 5 PM EST (4 PM Central). Bidding is open to the public!

The live auction portion sold about $1.5 Million in domain name sales and about 30% did not reach reserve price, so those … Read the rest

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