In 2009 toy retailer giant Toys R Us successfully acquired the generic domain name Toys.com in an auction, and set up a website on the generic domain name shortly after to expand its reach and help control the important top spots in search engines for the highly searched term.

They did well with the domain/website and gained more organic SERP’s because of owning and using the domain name Toys.com to attract potential customers who naturally search for the term toysRead the rest

Domain names are powerful, unique and a really great marketing tool!

Domain names are a piece of the marketing puzzle but can be a very important one. There are many reasons domain names are important in marketing but here are some key points I would like to point out.

Options! Domain names allow for a lot of options. Sending and getting people to visit something is not easy, but domain names have been around now since 1985, so people know … Read the rest

Telepathy Inc. which is owned by Nat Cohen and owns a vast amount of premium domain names, has sold one of them and this time around it is Retirement.com!

The new owner is currently unknown, but it is very likely to be an end user on the corporate level. Whois records updated January 29, 2016 to the generic Matt Serlin / DNStination Inc. which is used by corporate brand protection and domain name registrar MarkMonitor.com.

Retirement.com

Telepathy has had its hand … Read the rest

Tens of thousands of domain names expire every single day. That alone is pretty interesting when you consider the $ involved in simply registering a domain name. Lets say, some 85,000 domain names (which is a pretty accurate estimate) are released from the registries each day. $10 per domain on average, for 1 year registration and that is $850,000! Now consider that many of these expired domain names have been registered for years, some even for 20+ years! Also consider … Read the rest

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