I’m not even sure where to go with this, because I’m confused but here we go.

I had seen the Persil ad during the Super Bowl as I’m sure most did that watched the game. I do not recall seeing the brand before, nor was I aware of it in general. So, today I wanted to look into it. I mean, they did spend about $4.5 Million for the ad.

Since Persil was all that I really remembered about the … Read the rest

Domain names are vital in the fight for the first page on search engines! Search isn’t everything, but consider that 89% of customers begin the buying process at a search engine, it can not be ignored!  Domain names are key to branding AND cost savings to those expensive PPC ad campaigns and greatly help with organic rankings!

How is your website(s) ranking for important keywords to your products or services? If you don’t know, you are missing out!

Search engines … Read the rest

In 2009 toy retailer giant Toys R Us successfully acquired the generic domain name Toys.com in an auction, and set up a website on the generic domain name shortly after to expand its reach and help control the important top spots in search engines for the highly searched term.

They did well with the domain/website and gained more organic SERP’s because of owning and using the domain name Toys.com to attract potential customers who naturally search for the term toysRead the rest

Domain names are powerful, unique and a really great marketing tool!

Domain names are a piece of the marketing puzzle but can be a very important one. There are many reasons domain names are important in marketing but here are some key points I would like to point out.

Options! Domain names allow for a lot of options. Sending and getting people to visit something is not easy, but domain names have been around now since 1985, so people know … Read the rest

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