Yesterday I reported that the domain name ComingTogether.com was reported sold by Mike Mann on his Facebook page for $60,000 and today The Coca Cola Company is listed as the new owners in whois records!

This clearly shows that companies will spend big bucks to own the exact match domain name for advertising campaigns! Here is the Youtube.com ad, which basicly talks about obesity and calories. At the end of the ad, Coke displays the domain name Coke.com/ComingTogether to visit and learn more. That URL redirects to LivePositively.com/ComingTogether

ComingTogether.com currently does not resolve at the time of this article but is hosted on Cokes servers. It is hard to say if they will again use the domain as a redirect or build a stand alone site on it. With the price paid for the domain, one would think they would use it for a stand alone site!

Electronic Arts has acquired the domain name BF4.com for the upcoming launch of the 13th installment of the very popular game Battlefield. The new BF4 game is set to launch in the fall of 2013.

EA isn't shy in using great domain names, as they simply use Battlefield.com for the "main" domain name for the games site.

The domain BF4.com sold for $550 in 2008 on the NamePros.com forum and was held by that buyer until early this year (2013) until a whois records change on 2/26/2013 to a Gary Warne of Australia. That is my educated guess as to when "EA" purchased it. As of yesterday (4/29/2013) the whois records updated to Electronic Arts Inc. as the owners.

At this time I wasn't able to dig up the price paid by EA for BF4.com, but I would think it was more than the $550 paid in 2008.

Domain names can be some amazing little buggers! That's why I love them so much! You never know what you are holding and who wants your one of a kind piece of virtual real estate. Domain names can be extremely powerful when used in marketing, as it can easily direct a massive amount of eyeballs in one location!

Mike Mann is reporting on his Facebook page that his company has sold* the domain name ComingTogether.com for $60,000 USD. A domain he purchased for $200 in late 2012. How did he sell it for $60K is likely your question! He asked for it! Not many would put a price tag of $60K on "that kind of domain" but Mike did and somebody felt it was worth it to pay it.

A lot of domain sales are often the perfect storm… they take several things coming together to make it all happen. This sale was no different!

These types of domain sales keep my domain dreams alive! They get me excited even though my domain dreams haven't been playing out for me lately, but my hopes and dreams stay alive because I still own a couple hundred domains.

Helpful facts that likely helped in the sale of ComingTogether.com

ComingTogether.com resolves to a "For Sale" landing page that clearly states the domain is for sale. A phone number is provided and a Buy Now link.

The domain was priced. (This can go either way, but I think pricing the domain helped sell it in this case) For some reason, "make offer" can be something that makes a person shy away, because they don't know what to offer.

Don't listen to others, listen to yourself. I wouldn't have priced this domain at $60K. Most I know in the domain world wouldn't have either. Mike did.

I think it is extremely vital that your domains landing page reflects that your domain name is for sale. Clean, clear and professional.

* sold can be a term I do not like to use when the domain name has yet to transfer ownership, but it's a fun word to use in an article!