Viking River Cruises has acquired the premium generic domain name Viking.com from Office Depot, Inc. according to whois records.
This premium domain name purchase by Viking River Cruises follows a very recent victory by Office Depot, Inc. defending a UDRP filing on the Viking.com domain name by Aurelius RHO GTM Development Limited, with a finding of revere domain name hijacking (RDNH) as reported by DomainNameWire.com and DomainInvesting.com.
This is an outstanding domain name purchase by Viking River Cruises, who wisely is very active in acquiring domain name assets that relate to its business. This one focuses on the core brand. The company currently uses VikingRiverCruises.com and VikingCruises.com and I’d expect the company to potentially switch to simply Viking.com in the near future or simply add another site displaying all of what they offer, which is more than “river cruises” now. They also offer ocean cruises. Viking.com is currently redirecting to VikingCruises.com.
Viking River Cruises currently owns about 1,700 domain names total.
The purchase price of Viking.com is currently unknown but potentially could come out in a SEC filing at some point, from Office Depot. Viking is a private company. It clearly holds the potential to be a seven figure transaction.
I would guess $10MM on the low end and $25 Million possibly more on the high end. It is a priceless domain that will pay instant dividends for Viking Cruise Lines forever! Plus you had other multi-national, multi-billion dollar companies wanting this name. That makes the price go up, not down. The TV advertising power is huge and they are one of the biggest advertisers in the world.
Hello Rick,
It looks like Vikings ship has come in. It looks like the next 5 year window in .COM Valuations is open for ever increasing Valuation Expansion as we have been predicting. We are expecting more and more blockbuster announcements like this, shortly. Enjoy the ride .COM Holders. JAS
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) (Former Rockefeller IBEC Marketing Intelligence Analyst/Strategist) (Licensed CBOE Commodity Hedge Strategist) (Domain Master )http://www.UseBiz.com
I have sold, to VRC prior, they are tough, and fight to the nail. Given OD coming off UDRP, most likely they reached out to an old big offer, and took it.
I would say $3-5M, these companies carry a lot of debt
Hello Jamie,
Thank you for being preemptive , in your search for Non-Disclosure sales. You always seem to be leading our Industry. Congrats Jamie ! JAS
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) (Former Rockefeller IBEC Marketing Intelligence Analyst/Strategist) (Licensed CBOE Commodity Hedge Strategist) (Domain Master )http://www.UseBiz.com
Still no penalties for aggressive, unjust UDRP even when convicted of reverse hijack. Simply part of the game…but shouldn’t be imho
Thanks a lot Jamie,
Thank you for the information.You dig really well to bring us great information always.
Thanks for info Jamie