Kraft & Heinz Company Domain Names

Yesterdays big news was that Kraft & Heinz were merging! I had mentioned the new domain registrations for the new company and there is some mystery as to how an individual was able to register KraftHeinz.com and HeinzKraft.com prior to the company registering them! That just likely created a bit of a headache for the new company.. but they will get them legally or spend a little money!

The official new company name is: The Kraft Heinz Company

So, I wanted to take a brief look into both companies domains, and have this to later see what changes, if anything.

New Domains Registered

• TheKraftHeinzCompany.com
• KraftHeinzCompany.com
• Kraft-Heinz.com
• TheKraftHeinz.com

All of the new domains registered by the company (with the help of MarkMonitor) were loaded onto domain name servers ns1.sullcrom.biz . That domain name is owned by Sullivan & Cromwell LLP. So that law firm is helping the company in some fashion. “Sullivan & Cromwell LLP is an international law firm headquartered in New York. The firm has approximately 800 lawyers in 12 offices, located in financial centers on the globe.” according to Wikipedia.

To note, Heinz went on its own and registered the domain name:

HeinzKraft.net at GoDaddy on 3/25/2015. They also registered HeinzKraft.org and HeinzKraft.info but with MarkMonitor. Why the sporadic registrations… not sure. The .org and .info domains are  using Savvis.net domain name servers and the .com is using the standard GoDaddy name servers.

Registrar / Services Used

• Kraft uses solely CSC Corporate Domains
• Heinz uses brand protection service MarkMonitor and CSC

So will they keep both corporate domain name service providers or consolidate them into one? Considering that MarkMonitor registered the domains that I detected yesterday, maybe that is a clue? To note, Heinz mainly uses MarkMonitor but does use CSC as well with a nearly 50/50 split from what I can see. So the majority of the domains between the two companies are with CSC.

Total Domains

• Kraft 1,813
• Heinz 899

The Goods

Clearly the “brand name” domains hold a lot of value to both companies but they also own some generic domain names. Here is a small sampling:

Heinz

• 57.com
• Poppers.com
• SaladDressings.com
• Nancys.com
• Renees.com
• TatorTot.com

Kraft

• CreamCheese.com
• Dessert.com
• Planters.com
• Mayonnaise.com
• Beverages.com
• Dinners.com
• LowFat.com
• SaladDressing.com
• Sauces.com
• Pickles.com
• EatHealthy.com

Potential Domain “Buyers”

KH.com Owned by “Get On The Web” as they are listed as the registrant on file, but according to the website, is owned by Kent Healthclubs with a website that looks to have been make in the mind 90’s.

KHC.com Owned by somebody in China. The domain is listed for sale currently.

TKHC.com Owned by BuyDomains and listed for sale currently for $3,988 Buy It Now

KraftHeinz.com Registered the same day the other company domains were registered by somebody in Korea. Legally obtain or pay for it!

In general, pretty lucky that 2 of the 4 domains I could think of that they could/should own are For Sale.

Overview

In general, Kraft is the clear winner in volume and overall amount of generic domain names owned over Heinz. KH.com would be a great buy for the company and the domain looks pretty ripe for acquiring but that doesn’t mean it will/would come cheap! It is very much likely that the owners know the value of the domain! It will be interesting if Heinz transfers in the remaining MarkMonitor domains to CSC or if they keep the domains split the way they currently are.