Brown Shoe Co. who had owned the ultra premium domain name Shoes.com and sold it and its online division in December 2014 for an undisclosed amount to Shoeme is going to rebrand the main company name to Caleres.
Brown Shoe Company will become Caleres following its May 28, 2015 shareholding meeting.
From a domain name aspect, the Brown Shoe Company went from owning the best generic shoe domain name in the world and now has “hand registered” the future brand … Read the rest
Square Space paid $4.5 Million for a Super Bowl ad and put a prominent domain name in the ad, DreamingWithJeff.com.
That domain name, was hand registered at the Google Inc. domain registrar on 1/24/2015, only 8 days prior to the ad airing during the Super Bowl prior to halftime. 8 days prior, for $12.
The website is a bit confusing, as was the TV commercial. Jeff Bridges was sitting next to a bed rubbing something around a bowl… so … Read the rest
Based on whois information, it appears that Visa / Black Card LLC* is likely getting ready to make a play with “Gold Card”.
I did a little digging and it appears that Visa / Black Card LLC* likely purchased the domain names GoldCard.com and GoldCards.com for around $125,000. Media Options had the domains under contract and listed in a newsletter on September 10, 2013.
A whois record change on November 6, 2013 shows “Matt Serlin” of MarkMonitor in whois. A … Read the rest
The other day I received in the snail mail a very attractive piece of mailing, which was an advertisement for a new product from Altria, the owners of the most popular cigarette brand Marlboro. The new product is called MarkTen® and is an electronic cigarette.
So I dug into the brand launch from a domain wise aspect and wanted to see when they registered the domain names, how they registered the domain names and what trademarks were filed … Read the rest
