Amazon Buys For Kindle Direct Publishing

Amazon has purchased the 3 letter dot com domain name from Mike Cohn of Light Industries. The sale price is currently unknown but I’m going on a limb and thinking it was six figures!

Amazon appears to have purchased on or about June 30, 2014 with a secret domain buyer. Amazon launched the KDP on September 3, 2014 and has just recently revealed they purchased the 3 letter domain and now redirect to as they do with many of the domains they purchase.


It appears Amazon has put a little more effort (wisely) and is actually using several of its domain names relating to the service. Amazon ranks #1 on Google for Amazon Direct Publishing with the sub-domain and ranks second with the domain name and 3rd with a Facebook page for KDP, 4th is a TechCrunch article and 5th is the Twitter page for KDP. Pretty smart to use more than one domain as it just helps Amazon (not that really need the help) rank better and more often to “own” search results.

Amazon has also launched a service today call Amazon Scout. Amazon has registered the domain name .org .info to pair with which it registered at on August 28, 2014 (which they do to “hide” what they are up to). They changed the DNS on the same day they registered the remaining TLD’s, which was 10/13/2014.

Kindle Scout is reader-powered publishing for new, never-before-published books. It’s a place where readers help decide whether a book receives a publishing contract. Selected books will be published by Kindle Press and receive 5-year renewable terms, a $1,500 advance, 50% eBook royalty rate, easy rights reversions and featured Amazon marketing.

Amazon forwards to

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