Advertising

CSG Companies is rebranding but IMO they did a very poor job of it if they wish to do business “online” and present a clear branding message for the company and it’s new brand. The new business name is Forte Benefits and the tagline “Forward Thinking Benefits”.

Forte Benefits

Everything looks pretty good so far!

Now, Forte is a great brand name with a powerful meaning (a thing at which something excels) but in branding, it’s important to be consistent with who … Read the rest

SC Johnson & Son Inc. has acquired the premium generic domain name Raid.com to match its popular bug killing brand moniker.

Although it seems to be common nature that large brands own exact match .com domain names to there brands, it’s not always the case. It is now for the Raid brand.

SC Johnson is really a “poster child” when it comes to domain names, owning and using the best ones for its brands and products.

Raid.com

Raid.com was owned prior … Read the rest

On Deck Capital, Inc. has acquired the premium generic domain name BusinessLoans.com for an undisclosed amount.

On Deck Captial, Inc

On Deck Capital was founded in 2006 and went public in 2014 with about $520M in total funding from 9 rounds according to CrunchBase.

So why would a company like On Deck want to invest in an asset like the premium domain name they acquired? It’s what they offer! It’s who they are! They offer business loans to small and medium sized companies!… Read the rest

Prudential Financial Inc. acquires premium generic domain name Retirement.com from Telepathy Inc.

DotWeekly broke the news that Retirement.com had sold back in January 2016 but the corporate buyer was unknown until now.

Prudential Financial

Whois information is still generic at corporate domain name provider MarkMonitor but name servers have updated to Prudential.

Retirement.com Whois Records

The website does not resolve currently but I would expect that to change shortly with the name servers changing.

So why would Prudential want to own this generic domain name? … Read the rest

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