Ever since I started DotWeekly, it was my goal to help others learn about domain names and I think I’m very open about sharing the data that I see, my perspective and providing as much information to help you succeed as I can.
Today I thought I’d share some insider data via traffic stats from LinkedIn and why I post my articles on it, who is actually reading them and my thoughts behind it.
It may be obvious but LinkedIn is full of business professionals and that is a key audience for domain name owners, because the people and businesses on the site are ultimately the “end users” who buy valuable domain name assets from domain owners. Educating these businesses is a key factor and driving home the extensive value in domain names. How important they are to there brands, marketing, email and the general trust the brands have online. A lot of that has to do with the domain names they use.
The following data is from my “Domain Movers” series type articles posted on LinkedIn. One thing I’m not showing but will point out, single articles that highlight 1 domain name always get more attention than my articles that contain many domains. That tells me I should only write single articles and highlight the “headline catchy domains” like below but I still choose to only highlight some with dedicated articles and still share the Domain Movers that contain many domain asset transactions. It is tempting to just do single post highlights of one “big” domain transaction though, as it would be a lot less work.
The stats:
So, the above is the LinkedIn stats provided to me on the article I wrote about Bed Bath and Beyond acquiring Beyond.com that I wrote on January 29, 2018 and shared on LinkedIn the same morning. From a company standpoint, on the left of the chart you can see that 7 people from Microsoft viewed the article, 5 from Florida Atlantic University, 4 from Bluegreen Vacations, 4 from PC Professor and 3 from TransUnion. 60 people that hold the title of CEO/Executive Director viewed the article. Impressive. Why? Big businesses and key decision makers are reading the article and learning about domain names! Stories about what other companies are doing, why they are doing it and more, often become influenced in current and future decision. 913 viewers that may have not seen the article unless it was posted on LinkedIn.
The above stats shows my article on Fizber acquiring Sold.com which I wrote about January 5, 2018 and shared on LinkedIn the same day. This one stuck out at me due to the specific interest by ride hailing services like Uber, Lyft and advanced mobility company Faraday Future (owners of FF.com). Bosch also showed interest and Ansira. Ansira is a marketing agency and Logan Flatt is employed by the company and is a friend of mine and reader of DotWeekly. He told me he often shares my Domain Movers articles with clients (many, many very large companies) and co-workers and the reason they made the list. I still haven’t figured out the high interest from Uber, Lyft and Faraday though but I thank them for the interest and reading.
The above is from the purchase of HTB.com by HomeTrust Bank from GoDaddy that I wrote January 26, 2018 and posted on LinkedIn the same morning. GoDaddy made the list, since they were the sellers via its NameFind investment domain portfolio. BankUnited, Ansira, Microsoft and Citi also made the list as companies who viewed the article. 58 CEO / Executive Director’s viewed the article, 32 Founders and 15 Business Owner’s as well.
I only have the free version of LinkedIn, so I’m not sure if my stats would be more detailed if I had a paid version. The “show more” feature doesn’t really provide anything useful that I can tell. Maybe some day I’ll upgrade to the premium version but it cost money just like everything else and we all have to draw a limit. Really, I feel like I add to the service and could be “comped in” to the premium level. 🙂
General Thoughts
It certainly pays to post articles on LinkedIn! This wasn’t something I did in the past. I don’t recall when I started doing it but it certainly was a good decision to start. It’s a key audience and providing helpful, unique content that relates to many of these businesses pays off.
It’s exciting to me that my hard work is being viewed by some of the largest companies in the world and hopefully motivates you as well. I feel like I’m doing my part to help educate business owners with understanding the advantage and importance of owning premium domain name assets that make sense.
Your hardwork us being noticed even by those who don’t leave comments .It helps a lot and wi time,it would pay off.Maybe you can be the point man helping some of the big companies acquire the right names and put them in the right direction.
I meant to type *is* from my phone but this auto fill puts in the wrong word and I only realized after I clicked sent.
We might do something together in future because I admire your generosity in providing free informaton to the domaining community.
Hi Jamie,
When you say you post your articles on LinkedIn, do you mean you just post links to DotWeekly?
(I’m not on LinkedIn so I’m not familiar with how it works.)
That’s intriguing when you say:
“One thing I’m not showing but will point out, single articles that highlight 1 domain name always get more attention than my articles that contain many domains.”
That’s surprising to me because I prefer the variety of the multiple domain articles, whether the players are big or small. Maybe you can adapt the structure slightly in response… The last DotWeekly headline was:
“Domain Movers: Visor.com, GoodTime.com + More”
In light of what you are saying about how single domain name sales reports seem more popular on LinkedIn, maybe it would be worth experimenting with placing the company name of one of the article’s major players into the headline. Then, your all-important headline might be changed to:
“HP Inc. has sold Visor.com and other Domain Movers”
Then, with this slightly modified structure, the Visor.com sale would be the lead story with as much info as you can find, to be followed with the usual list of domain discoveries as a “bonus”.
Maybe non-domainers are initially more interested in what moves a company like HP is making, but will become fascinated that domains can be valuable tradeable assets.
@Dave Tyrer,
In general, yes I’m just posting my link to my story on LinkedIn but I also write a little description which relates to the article. That description is often business focused, in relation.
The single articles is likely for a couple reasons, mainly the title. I can only put so much in the title when an article has 20 domains highlighted. I’ve tried to come up with a better way than I currently do but I’m sure the title has a fair amount of the reason. Your suggestion like: “HP Inc. has sold Visor.com and other Domain Movers” is certainly one I could use, so thanks for that.
Excellent headline idea, Dave.
This is an afterthought to my previous comment. The last DotWeekly issue that featured only one domain mover was:
“Nasdaq Sells Premium Domain Name Hex.com”
I think most readers from the investing and business community (of sophisticated LinkedIn type readers) were drawn to the article to see what interesting things the NASDAQ is up to, and they wouldn’t have been half as interested (initially) if the headline had just been about the sale of the domain Hex.com.
Thanks for the reports Jamie.
@Dave Tyrer,
You are correct!
You do great work, and add value
Jamie- I am with Dave and Logan- a carefully curated headline can make a world of a difference (my day job is direct marketing!)
Mike