HTC Corporation and its new virtual reality hardware brand called Vive have secured the exact match domain (EMD) of the brand as a domain name, Vive.com.
It may seem “natural” that large companies just “own” these types of domain names as .com’s but often times they do not and need to be acquired from a past owner.
Vive started its life on the web as Brand+Brand via HTCVive.com. That’s cool and all because that is the full name of … Read the rest
REDC acquired the ultra premium domain name Auction.com in 2009 for $1.7 Million and it really helped the real estate company from its past brand and web address USHomeAuction.com!
Fast forward now several years and according to several articles, the business name Auction.com has became limiting to them and it was time for a change via a rebranding.
The company Auction.com is now: Ten-X
On the surface, going from Auction.com to Ten-X doesn’t seem to be any kind of … Read the rest
