I don’t know…. branding is vital, so why the f#ck give your company a name of an already existing company? Don’t!!!

Ex-Barclays CEO, Antony Jenkins is launching a new core digital banking platform and decides it’s a good idea to call it 10x Future Technologies.

Terrible name, but whatever. People will reference it simply as 10x, as do they. How does one pronounce and or type 10x? Ten Times? 10 Times? Ten X? 10x’s? not by the “full name” 10x … Read the rest

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