Domain Movers: WFM.com, NestAware.com & More

Here are a couple domain name movers that would have likely gone unreported otherwise! These domain names were all purchased or moved for one reason or another, most by large corporations like Whole Foods Market and Google for an example.

WFM.com has been acquired by Whole Foods Market, with the transaction likely taking place around 4/4/2014. The domain went from a DONG YUAN with a [email protected] to a Kelly Lawrence with a [email protected] email address on 4/4/2014. By 4/10/2014 a Ben Odom with a wholefoods.com email address is in whois. Who “Kelly Lawrence” is or how they are connected to Whole Foods is unknown, but one option is they are a domain buyer broker due to the short stay in whois. Dr.com is owned by World Media Group, LLC which is a very large domain portfolio owner, so they may have helped in some way with the domain purchase. The domain was parked with Bodis.com prior to the sale and the domain has now transferred out of GoDaddy to Domain.com. I was unable to find a sales price, but I would expect this one to be up there in price.

WFM.com had several owners over the past several years according to whois records and now it rests in the hands of an end user that will likely own it for a very long time.

CookieCare.com has been acquired by….. I could make you guess and you would have a hard time guessing who the buyer is, but it’s HLT Domestic IP LLC, which is Hilton Hotels. I was thinking a cookie or bakery type company, not a hotel chain! Anyway, the domain was owned by HugeDomains.com and was purchased on 3/31/2014 by Hilton. The domain was used for a campaign promoting the DoubleTree brand shortly after being purchased (I couldn’t find the sales price). The domain name is still in use today, but sadly gets little “love” by the company as it hands out its cookies. No domain name is printed on the cookie packaging, but the hashtag #CookieCare is. I don’t get that, because to me, it only makes sense to also include the domain name! A tweet / hashtag can only go so far and I think the website would allow the brand more options!

Kraft Foods Group Brands LLC has registered the domain name, KraftWowYourWater.com . Brand Name + Campaign Slogan is nothing new, but it’s also important to own the exact match domain to your “main slogan”. Wow Your Water! WowYourWater.com has never been registered before and still isn’t today. I’m sure this is a future campaign slogan for some kind of product for Kraft. Sometimes I will register these domains, because the company really should own the domain without the brand name attached… but I didn’t and I’m sure you will! They may buy it from you or they may not, I’m just providing the facts about the domains.

Kimberly Clark Corporation has registered the domain name TossTheTube.com for a likely upcoming advertising campaign of some sorts. Maybe the toilet paper tube is finally going away?

PepsiCo, Inc has registered two domain names relating to its Lipton brand and those domains are LiptonUplift.com and UpliftFest.com

StaticControl.com has transferred ownership from 3M to Desco Industries. The reason? Desco purchased the assets of 3M’s Static Control business on January 2, 2015. The domain name StaticControl.com now redirects to the sub-domain: http://staticcontrol.descoindustries.com/

NestAware.com appears to have been acquired in some way by likely Google. The domain was owned by Revel Studios / Rob Anderson and created in 2013 with the domain registered at GoDaddy. On 11/30/2014 the domain name transferred to Dynadot and was put under privacy protection. This was likely when the transaction took place. On 2/15/2015 the domain transferred to MarkMonitor under the generic whois information Matt Serlin and DNStination Inc.