DotWeekly highlights domain names which are available for purchase that are a great start to the branding process of a business and what I think are great values based on the purchase price of the domain.

Subscription based businesses have been booming (Dollar Shave Club was recently acquired by Unilever for $1 Billion) and the pet industry is huge, so combining the two, welcome to Cat Club!

Available For Purchase: CatClub.com

Buy Now Purchase Price: $3,599

Cat Club

Overall: As mentioned, … Read the rest

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I dislike nothing more than a company without a matching .com domain name! I think it’s a distraction that is very costly and something that a startup can avoid when naming early on!

So, where do you start your naming process? Domain names, really!

Yes, you can come up with some words in general that you like but as soon as you have a couple in mind, the very next thing you need to do is check the domain name … Read the rest

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Here is a situation IMO where one company understands the importance of domain names and the other doesn’t!

Amplify Snack Brands acquires Boundless Nutrition on May 3, 2016 for an undisclosed amount. Boundless Nutrition has the branded product Oatmega, which is the flagship product for the company and the main focus on its website. A second product is called Perfect Cookie.

The main domain name used by Boundless Nutrition for Oatmega and Perfect Cookie? GiveBar.com ?

Focus keywords?

  1. Oatmega
  2. Perfect
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Rebranding can be an important step in helping your business grow and this process should be highly throughout, t’s crossed and i’s dotted!

So you come up with a new name? Great! Now get that exact match .com domain name, because it’s important. Really important! Do not add a hyphen because the domain is cheaper, or go with a .net or .whatever because you will be spending unneeded energy to explain how people find you on the web! Keep it … Read the rest

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