Category: Branding

Welcome to another round of Domain Movers, where DotWeekly puts a pulse on corporate domain name activity.

Today, we see several gaming companies registering new domain names likely related to upcoming new game releases. We also see some “advertising” domains and several branding type domains.

Stanley Black & Decker, Inc. registers the domain names HandVaccum.com and HandVaccums.com

The Procter & Gamble Company has acquired the domain name SmileGuru.com from HugeDomains. The domain has been registered since October 2013 and had … Read the rest

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The ultra premium generic domain name Champion.com has been acquired by clothing giant HanesBrands, Inc. for an undisclosed sum from its long time past owners Nationstar Mortgage, LLC.

Champion.com

The domain purchase actually took place about February 2016, when the domain name started redirecting to Hanes.com/champion but the domain name is now the flagship domain name for the clothing brand, Champion.com

Champion.com has been registered since November 02, 1994, so it has taken Hanes some 22 years to get the best … Read the rest

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You do not always need to be fancy with a brand name. Using a common, already known term and adding “.com” makes a lot of sense and today I present you with a great starting point to a snack food brand offering!

Snack Food

Available Domain Name: SnackFood.com

Purchase Price: $12,000

Overview: There are thousands of different types of snack food and a lot is consumed daily by all age groups. Healthy snack food is the best choice but we … Read the rest

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I dislike nothing more than a company without a matching .com domain name! I think it’s a distraction that is very costly and something that a startup can avoid when naming early on!

So, where do you start your naming process? Domain names, really!

Yes, you can come up with some words in general that you like but as soon as you have a couple in mind, the very next thing you need to do is check the domain name … Read the rest

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