Kmart of all stores came up with a commercial that has gone viral and it's funny! I think of Kmart and the 80's, empty parking lots and brown shopping carts. I hate the color brown and the 80's were some 30 years ago.
Well, Kmart pulled a fast one on everybody and produced a commercial that grabs attention with the play off of a three word term! Ship My Pants
With a little "slur" and different accents, ship can sound … Read the rest
KFC is getting ready to launch a full scale attack on bones! The "viral" machine they are hoping to ride on? I Ate The Bones! + a large scale ad campaign on boneless chicken.
Ads will feature the tag line I Ate The Bones and KFC was wise enough to run with that tag line on the web as well. A special website has been built on the IAteTheBones.com domain name to continue the companies message online. KFC registered the domain … Read the rest
Procter & Gamble owns a lot of “exact match” domain names but for some reason simply never registered the exact match (IMO) name of one of the companies new products. DuraTowel. DuraTowel® is in the Bounty® paper towel family but DuraTowel.com simply sits unregistered?
Being “available” to be registered is well worth the $10 to P&G but at the time of this article, they failed to do so!
P&G interestingly enough registered the trademark for “Bounty DuraTowel” in early 1999 … Read the rest
