AmericanFamily.com has finally been secured by American Family Insurance, a Wisconsin based insurance provider! The domain name has long been owned by Synapse Group, Inc. which is a subsidiary of Time Inc. Synapse had a magazine subscription on the AmericanFamily.com site, as well as other stuff over the years.
I have been an American Family Insurance customer ever since I started driving and for as long as I can remember, they have used the domain name AmFam.com (registered in 1994) . A shortened acronym of some sorts that simply is not professional and was likely confusing to customers at times. Although American Family Insurance owns over 4,000 domain names, I think they finally got the one they really wanted/needed!
AmericanFamily.com currently forwards/redirects to AmFam.com but I would expect American Family to switch to the make sense, matching term to the business and use AmericanFamily.com, at least that is what I would do! Yes the domain is “longer” but it’s also more professional looking and is a match to its business name that it is known as. That business name is what they are known as, not AmFam! Then I would redirect all the AmFam.com stuff to AmericanFamily.com.
It appears the transaction took place around Christmas time, with the domain name switching ownership to American Family Insurance on December 30, 2014 when the domain name was transferred from domain name registrar MarkMonitor to GoDaddy.com.
Congratulations goes out to my insurance company, American Family for finally securing AmericanFamily.com!
Good acquisition and amfam seems confusing. This new domain suits them best.
Nice to see you back in action 🙂
This is why it is so important for all business owners to grab their brand and not just use some secondary domain. Although they are so large it may not make that much of a difference but for those mom and pop stores….that is a different matter.
Glad to see you back as well.