In 2009 toy retailer giant Toys R Us successfully acquired the generic domain name Toys.com in an auction, and set up a website on the generic domain name shortly after to expand its reach and help control the important top spots in search engines for the highly searched term.
They did well with the domain/website and gained more organic SERP’s because of owning and using the domain name Toys.com to attract potential customers who naturally search for the term toys… Read the rest
While doing a little research today, I found some information on Home Depot’s website that I found pretty interesting. The following was on CEO Craig Menear’s page:
In 2013, under Craig’s leadership, HomeDepot.com sales grew 50 percent and accounted for $900 million of the company’s total sales growth of $5 billion.
So, what would Home Depot do without it’s main website, HomeDepot.com?
Well, in 2012, they would’ve potentially had about $450 million less growth in sales.
In 2013, they … Read the rest
