Prudential Financial Inc. acquires premium generic domain name Retirement.com from Telepathy Inc.
DotWeekly broke the news that Retirement.com had sold back in January 2016 but the corporate buyer was unknown until now.
Whois information is still generic at corporate domain name provider MarkMonitor but name servers have updated to Prudential.
The website does not resolve currently but I would expect that to change shortly with the name servers changing.
So why would Prudential want to own this generic domain name? Over 150,000 times a month at Google, people naturally search for the term “retirement” and over 9 million searches are done monthly containing the term. Not many of those searchers are aware of the brand name Prudential, so this helps Prudential be present naturally for a term they offer services for.
People already visit the domain name. Even though the domain is not in use, it has an Alexa ranking of about 8 million.
It simply makes sense to consumers looking for retirement financial services. It’s easy to remember, so any advertising done using the domain name not only makes sense, the domain is extremely easy to remember!
This domain name sale greatly holds the potential for a 7 figure deal and since Prudential is a public company, there is a chance the purchase price may come out in a SEC filing.