Branding

SC Johnson & Son Inc. has acquired the premium generic domain name Raid.com to match its popular bug killing brand moniker.

Although it seems to be common nature that large brands own exact match .com domain names to there brands, it’s not always the case. It is now for the Raid brand.

SC Johnson is really a “poster child” when it comes to domain names, owning and using the best ones for its brands and products.

Raid.com

Raid.com was owned prior … Read the rest

Considering the idea of using a sub-domain name for marketing? If you do, consider the following:

Note: I provide constructive criticism based on my experience, what I have seen and why I think it’s a problem. I do this to help others.

Today, we take a look at parent company Mondelez who is marketing a new offering for its Oreo brand for the holiday season, gifting Oreo’s.

Mondelez is making a hard push to better the companies ecommerce efforts and … Read the rest

This morning I detected some movement on the premium domain name Clarity.com and that movement may indicate a sale?

Clarity Money

The domain was owned by publicly traded company Synchronoss Technologies Inc.  Whois information hasn’t updated currently away from Synchronoss, other than domain name servers and the domain is now redirecting. The domains status is “ok”, which often means the domain is unlocked and about to transfer registrars.

Synchronoss acquired the domain name and other assets from Clarity OSS Limited around June … Read the rest

On Deck Capital, Inc. has acquired the premium generic domain name BusinessLoans.com for an undisclosed amount.

On Deck Captial, Inc

On Deck Capital was founded in 2006 and went public in 2014 with about $520M in total funding from 9 rounds according to CrunchBase.

So why would a company like On Deck want to invest in an asset like the premium domain name they acquired? It’s what they offer! It’s who they are! They offer business loans to small and medium sized companies!… Read the rest

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