I feel like I preach the importance of owning an exact match domain name until I’m blue in the face but the fact is, there are SO many companies that complicate things dearly and do not own EMD’s!
There are a lot of companies who do understand the importance though and I will continue to point them out with facts and numbers! If you missed an earlier mention, Y Combinator, a well established incubator of startups provided a brief hit … Read the rest
An exact match .com domain name is vital in your companies branding efforts and with the growing popularity of the web, it is even more important now than it has ever been!
So what is an Exact Match Domain? EMD’s 100% match your known business name/brand, with adding .com to it. Amazon Technologies, Inc. is simply known as Amazon. Amazon is the brand. Amazon’s EMD is simply, Amazon.com
In general, it has become common nature for a company like Amazon, … Read the rest
Rebranding can be an important step in helping your business grow and this process should be highly throughout, t’s crossed and i’s dotted!
So you come up with a new name? Great! Now get that exact match .com domain name, because it’s important. Really important! Do not add a hyphen because the domain is cheaper, or go with a .net or .whatever because you will be spending unneeded energy to explain how people find you on the web! Keep it … Read the rest
From time to time I run into domain names that I am surprised are not owned by the “big brand” but it does happen. Here are a few that I ran into recently or simply were aware of that inspired this article and I’m sure there are plenty more, so feel free to share them in the comment section below. The fact is, just because we may be aware of a big brand name, doesn’t always mean the own the … Read the rest
