I don’t know…. branding is vital, so why the f#ck give your company a name of an already existing company? Don’t!!!
Ex-Barclays CEO, Antony Jenkins is launching a new core digital banking platform and decides it’s a good idea to call it 10x Future Technologies.
Terrible name, but whatever. People will reference it simply as 10x, as do they. How does one pronounce and or type 10x? Ten Times? 10 Times? Ten X? 10x’s? not by the “full name” 10x … Read the rest
Many websites use sub-domain names to organize or help direct people to specific spots on a website but do these sub-domains and how individuals promote them, result in visitors visiting the .com domain name instead of the actual sub-domain promoted?
YES
I always shake my head when I see a company promote a sub-domain in advertising, because I know it causes confusion. Most of the time, it results in the user forgetting the . and creating an entirely different domain … Read the rest
Chicken Of The Sea is offering a new EZ-Open can and is running a promotional game called Pull It Off to help in its efforts to market the new packaging.
Based on the companies press release, “Seafood lovers can find rewards when they “Pull It Off”” and the game is available on Facebook, while providing a link to the companies Chicken Of The Sea’s Facebook page.
Taking a closer look
The term Pull It Off is used 6 times … Read the rest
I feel like I preach the importance of owning an exact match domain name until I’m blue in the face but the fact is, there are SO many companies that complicate things dearly and do not own EMD’s!
There are a lot of companies who do understand the importance though and I will continue to point them out with facts and numbers! If you missed an earlier mention, Y Combinator, a well established incubator of startups provided a brief hit … Read the rest
