On August 12 ,2014 I detected some activity relating to Wonderful.com and that it potentially may have sold. Based on past whois history there could have been a lot of things happening with the domain name, but now I can confirm that Wonderful.com DID sell and I just discovered who the buyers were: POM Wonderful and Roll Global

POM Wonderful

Although the current domain name whois information is still “generic” and displays “MarkMonitor” and DNStination Inc. the domain name servers have been set to Roll.com, which is owned by Roll Global / POM and the same DNS used for PomWonderful.com

Hard to tell what the Wonderful.com domain name sold for but I’m sure it had a fair amount of zero’s behind it!

I would suspect that POM is really excited to own Wonderful.com as I’m sure the domain was on the radar for the company for sometime. There is also fairly good potential that a “company rename” is in the works. Roll International Corporation / Roll Global is behind the POM Wonderful brand, Wonderful Almonds, Wonderful Pistachios, Fiji Water, Wonderful Halos, Justin Wine, Teleflora and more. Roll Global (at the time it wasn’t concrete but I suspected) also registered several “wonderful” relating domains to brands they own, but with “wonderful” at the start.. WonderfulTeleflora.com for an example, WonderfulJustinWine.com is another. These domains and more are in this article I wrote on August 16, 2014 and also includes AWonderfulCompany.com .

So Wonderful.com may have been purchased for a company rebrand to “Wonderful” with so many brands already containing “wonderful” already.

Great domain name and I’m sure they will put it to good use in advertising, branding and more.

I reached out to Roll Group but the media contact Dana is out of the country until the end of the month or early September. I also have an email into the seller Andy and will update if I hear back.

Update: I did get a reply from the seller Andy Drexler who sounded like he was drowning in money (just kidding) but he said: “Thanks for reaching out. I’m sorry but I can’t discuss it.”

About Jamie Zoch

Jamie Zoch is a domain investor, dad and dedicated husband who founded DotWeekly.com in 2008 to bring unique and helpful views on domain names. Jamie is very passionate about domain names and helping others learn and prosper.

3 Responses to Wonderful.com Domain Purchased By POM Wonderful Roll Global
  1. Companies are learning. Some of them, anyway.

  2. Interesting.

    Now I know why I am being solicited to sale my website.


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