I registered the domain name CaitlynJenner.com this morning at 8:23 am Central Time and this is how and why I did.
I had discovered some information this morning (I’m a domain detective) that lead me to believe that Caitlyn Jenner was going to mean something in the very near future that wasn’t currently. During my research, I had some pretty strong proof that “Cait” or “Caitlyn” may be the new name of the former Bruce Jenner.
I have literally helped millions of people here at DotWeekly, offering domain name advice since 2008 and advising how important domain names are. It gives me a sad face when people do not know of or follow my advice. Domains are vital assets to own, to protect your brand, products, services and simply help you to be found online.
Sadly, in situations like product launches, companies often forget that it is important to own the exact match term as a domain name, because “the term” becomes “keywords” that people search for and know. The internet is run by keywords. This is no different for personal branding.
Another thing that happens, is when things start to become public and the domain name is not owned or registered by the source ahead of any public info, these terms are registered as domain names and can be held hostage or used in a manner that one wouldn’t like it to be used for. This morning, when I had discovered what I did, I strongly felt that this domain name would have been snapped up, likely “by a bad guy” and it would be very difficult for Caitlyn Jenner herself to obtain it if she so chooses. Well, I’m a good guy and I made the defensive domain registration of CaitlynJenner.com and CaitJenner.com with the intentions of donating the domain names to her and prevent them from going into the wrong hands.
Domain investing is not full of bad people. Generic domain names are great investments and is a real, billion dollar industry! A lot of domain name investors would give you the shirt off their backs! They are also some of the brightest and forward thinking people in the world.
With-in 25 minutes of the official Twitter account Caitlyn_Jenner going live, I redirected both domain names to the account, simply because I thought it was the right thing to.
So, I will be donating the domain names CaitlynJenner.com and CaitJenner.com to her as soon as I get in touch (if somebody can help me do that, it would be helpful), simply because nobody from her camp (or herself) thought of it and they should have. I didn’t want the domains ending up in the wrong hands and creating an unwanted headache, legal fees etc. because she has enough to worry about already.
June 17, 2015 Update: Both CaitlynJenner.com and CaitJenner.com are now officially in control by her team after a lot of searching and contacting different parties, I was finally able to get in contact with the right people to transfer ownership of the domain names to them.