Ever since I started DotWeekly, it was my goal to help others learn about domain names and I think I’m very open about sharing the data that I see, my perspective and providing as much information to help you succeed as I can.
Today I thought I’d share some insider data via traffic stats from LinkedIn and why I post my articles on it, who is actually reading them and my thoughts behind it.
It may be obvious but LinkedIn is full of business professionals and that is a key audience for domain name owners, because the people and businesses on the site are ultimately the “end users” who buy valuable domain name assets from domain owners. Educating these businesses is a key factor and driving home the extensive value in domain names. How important they are to there brands, marketing, email and the general trust the brands have online. A lot of that has to do with the domain names they use.
The following data is from my “Domain Movers” series type articles posted on LinkedIn. One thing I’m not showing but will point out, single articles that highlight 1 domain name always get more attention than my articles that contain many domains. That tells me I should only write single articles and highlight the “headline catchy domains” like below but I still choose to only highlight some with dedicated articles and still share the Domain Movers that contain many domain asset transactions. It is tempting to just do single post highlights of one “big” domain transaction though, as it would be a lot less work.
So, the above is the LinkedIn stats provided to me on the article I wrote about Bed Bath and Beyond acquiring Beyond.com that I wrote on January 29, 2018 and shared on LinkedIn the same morning. From a company standpoint, on the left of the chart you can see that 7 people from Microsoft viewed the article, 5 from Florida Atlantic University, 4 from Bluegreen Vacations, 4 from PC Professor and 3 from TransUnion. 60 people that hold the title of CEO/Executive Director viewed the article. Impressive. Why? Big businesses and key decision makers are reading the article and learning about domain names! Stories about what other companies are doing, why they are doing it and more, often become influenced in current and future decision. 913 viewers that may have not seen the article unless it was posted on LinkedIn.
The above stats shows my article on Fizber acquiring Sold.com which I wrote about January 5, 2018 and shared on LinkedIn the same day. This one stuck out at me due to the specific interest by ride hailing services like Uber, Lyft and advanced mobility company Faraday Future (owners of FF.com). Bosch also showed interest and Ansira. Ansira is a marketing agency and Logan Flatt is employed by the company and is a friend of mine and reader of DotWeekly. He told me he often shares my Domain Movers articles with clients (many, many very large companies) and co-workers and the reason they made the list. I still haven’t figured out the high interest from Uber, Lyft and Faraday though but I thank them for the interest and reading.
The above is from the purchase of HTB.com by HomeTrust Bank from GoDaddy that I wrote January 26, 2018 and posted on LinkedIn the same morning. GoDaddy made the list, since they were the sellers via its NameFind investment domain portfolio. BankUnited, Ansira, Microsoft and Citi also made the list as companies who viewed the article. 58 CEO / Executive Director’s viewed the article, 32 Founders and 15 Business Owner’s as well.
I only have the free version of LinkedIn, so I’m not sure if my stats would be more detailed if I had a paid version. The “show more” feature doesn’t really provide anything useful that I can tell. Maybe some day I’ll upgrade to the premium version but it cost money just like everything else and we all have to draw a limit. Really, I feel like I add to the service and could be “comped in” to the premium level. 🙂
It certainly pays to post articles on LinkedIn! This wasn’t something I did in the past. I don’t recall when I started doing it but it certainly was a good decision to start. It’s a key audience and providing helpful, unique content that relates to many of these businesses pays off.
It’s exciting to me that my hard work is being viewed by some of the largest companies in the world and hopefully motivates you as well. I feel like I’m doing my part to help educate business owners with understanding the advantage and importance of owning premium domain name assets that make sense.