Tag Archives: naming

Waitr hasn’t heard the memo, that kind of branding died many years ago! Considering the fact that Waitr “sounds like” Waiter, you instantly have a branding problem.

Add to the monumental problem of the “sounds like” doesn’t match realization, Waitr uses yet a different domain name than it’s branded name, Waitr. Wait, what? Waitr isn’t Waitr.com? Nope, WaitrApp.com. Double trouble or is that triple trouble!

Oh, come on now!

I’d rather take a daily kicking in the nuts than do … Read the rest

Welcome to Domain Movers, where DotWeekly keeps track of corporate domain name transactions and reports the early findings to you. I continue to have problems with one of my tools I use to help me with these reports, so I know I’m missing a bunch of movements and the reason behind the 3 day delay for this report. I basically use 2 different means to detect movement and one of those has been on and off functioning.

Here are some … Read the rest

Today’s Domain Movers is stacked with premium domain names and I think shows the upward trend of companies “getting it” and launching with premium domain names! Some are showing improvements by acquiring EMD’s and much more in today’s series. Enjoy!

Stanley Black & Decker, Inc. registered the domain name DewaltToughSystem.com and interestingly, power tool company Festool USA owns the domain name ToughSystem.com since around March 2012.  DeWalt offers a tool storage system under the ToughSystem name and have a trademarkRead the rest

I feel like I preach the importance of owning an exact match domain name until I’m blue in the face but the fact is, there are SO many companies that complicate things dearly and do not own EMD’s!

There are a lot of companies who do understand the importance though and I will continue to point them out with facts and numbers! If you missed an earlier mention, Y Combinator, a well established incubator of startups provided a brief hit … Read the rest