Branding

Here is a situation IMO where one company understands the importance of domain names and the other doesn’t!

Amplify Snack Brands acquires Boundless Nutrition on May 3, 2016 for an undisclosed amount. Boundless Nutrition has the branded product Oatmega, which is the flagship product for the company and the main focus on its website. A second product is called Perfect Cookie.

The main domain name used by Boundless Nutrition for Oatmega and Perfect Cookie? GiveBar.com ?

Focus keywords?

  1. Oatmega
  2. Perfect
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Rebranding can be an important step in helping your business grow and this process should be highly throughout, t’s crossed and i’s dotted!

So you come up with a new name? Great! Now get that exact match .com domain name, because it’s important. Really important! Do not add a hyphen because the domain is cheaper, or go with a .net or .whatever because you will be spending unneeded energy to explain how people find you on the web! Keep it … Read the rest

The domain name Dot.net (kind of a tongue twister IMO as it “sounds like” Dot, Dot, Net) was for sale in the April 20, 2016 Heritage Auctions domain name auction and sold for $8,625. Just revealed today, the buyers were Microsoft according to whois records.

Dot.net Whois Record

Microsoft offers the .Net framework, a programming model and this was the likely reason behind the purchase. Currently Microsoft uses Microsoft.com/net to promote the program but there is now potential that they will use the … Read the rest

I have complied data from DnJournal.com’s Top 100 reported (most high value domain name sales go unreported) domain name sales for the past 6 years and have broken them down to give you an idea of what you will need to budget to purchase a premium .com domain name.

The following data is from the years 2010-2015 and are confirmed reported domain name sales.

By The Years: Top 100 Total Reported Domain Name Sales

  • 2010 ~ $43,098,336
  • 2011 ~ $23,081,833
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