Branding

HTC Corporation and its new virtual reality hardware brand called Vive have secured the exact match domain (EMD) of the brand as a domain name, Vive.com.

HTC Vive Logo

It may seem “natural” that large companies just “own” these types of domain names as .com’s but often times they do not and need to be acquired from a past owner.

Vive started its life on the web as Brand+Brand via HTCVive.com. That’s cool and all because that is the full name of … Read the rest

Here is a situation IMO where one company understands the importance of domain names and the other doesn’t!

Amplify Snack Brands acquires Boundless Nutrition on May 3, 2016 for an undisclosed amount. Boundless Nutrition has the branded product Oatmega, which is the flagship product for the company and the main focus on its website. A second product is called Perfect Cookie.

The main domain name used by Boundless Nutrition for Oatmega and Perfect Cookie? GiveBar.com ?

Focus keywords?

  1. Oatmega
  2. Perfect
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Rebranding can be an important step in helping your business grow and this process should be highly throughout, t’s crossed and i’s dotted!

So you come up with a new name? Great! Now get that exact match .com domain name, because it’s important. Really important! Do not add a hyphen because the domain is cheaper, or go with a .net or .whatever because you will be spending unneeded energy to explain how people find you on the web! Keep it … Read the rest

The domain name Dot.net (kind of a tongue twister IMO as it “sounds like” Dot, Dot, Net) was for sale in the April 20, 2016 Heritage Auctions domain name auction and sold for $8,625. Just revealed today, the buyers were Microsoft according to whois records.

Dot.net Whois Record

Microsoft offers the .Net framework, a programming model and this was the likely reason behind the purchase. Currently Microsoft uses Microsoft.com/net to promote the program but there is now potential that they will use the … Read the rest

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