Branding

The domain name Dot.net (kind of a tongue twister IMO as it “sounds like” Dot, Dot, Net) was for sale in the April 20, 2016 Heritage Auctions domain name auction and sold for $8,625. Just revealed today, the buyers were Microsoft according to whois records.

Dot.net Whois Record

Microsoft offers the .Net framework, a programming model and this was the likely reason behind the purchase. Currently Microsoft uses Microsoft.com/net to promote the program but there is now potential that they will use the … Read the rest

I have complied data from DnJournal.com’s Top 100 reported (most high value domain name sales go unreported) domain name sales for the past 6 years and have broken them down to give you an idea of what you will need to budget to purchase a premium .com domain name.

The following data is from the years 2010-2015 and are confirmed reported domain name sales.

By The Years: Top 100 Total Reported Domain Name Sales

  • 2010 ~ $43,098,336
  • 2011 ~ $23,081,833
Read the rest

REDC acquired the ultra premium domain name Auction.com in 2009 for $1.7 Million and it really helped the real estate company from its past brand and web address USHomeAuction.com!

Fast forward now several years and according to several articles, the business name Auction.com has became limiting to them and it was time for a change via a rebranding.

The company Auction.com is now: Ten-X

Ten-X Real Estate

On the surface, going from Auction.com to Ten-X doesn’t seem to be any kind of … Read the rest

The premium domain name Grab.com has been acquired by Grabtaxi Holdings PTE LTD of Singapore according to domain name whois records this morning.

GrabTaxi announced in January 2016 that they would be rebranding to simply Grab, as they now offer much more than just taxi services. At the time of the rebranding announcement, the company was using the domain name Grab.co

Grab.com

According to the linked TechCrunch article above, Grab is valued at over $1 Billion based on funding.

The Grab.com … Read the rest

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