Branding

I’m not even sure where to go with this, because I’m confused but here we go.

I had seen the Persil ad during the Super Bowl as I’m sure most did that watched the game. I do not recall seeing the brand before, nor was I aware of it in general. So, today I wanted to look into it. I mean, they did spend about $4.5 Million for the ad.

Since Persil was all that I really remembered about the … Read the rest

In 2009 toy retailer giant Toys R Us successfully acquired the generic domain name Toys.com in an auction, and set up a website on the generic domain name shortly after to expand its reach and help control the important top spots in search engines for the highly searched term.

They did well with the domain/website and gained more organic SERP’s because of owning and using the domain name Toys.com to attract potential customers who naturally search for the term toysRead the rest

Domain names are powerful, unique and a really great marketing tool!

Domain names are a piece of the marketing puzzle but can be a very important one. There are many reasons domain names are important in marketing but here are some key points I would like to point out.

Options! Domain names allow for a lot of options. Sending and getting people to visit something is not easy, but domain names have been around now since 1985, so people know … Read the rest

Telepathy Inc. which is owned by Nat Cohen and owns a vast amount of premium domain names, has sold one of them and this time around it is Retirement.com!

The new owner is currently unknown, but it is very likely to be an end user on the corporate level. Whois records updated January 29, 2016 to the generic Matt Serlin / DNStination Inc. which is used by corporate brand protection and domain name registrar MarkMonitor.com.

Retirement.com

Telepathy has had its hand … Read the rest

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