Here is a situation IMO where one company understands the importance of domain names and the other doesn’t!
Amplify Snack Brands acquires Boundless Nutrition on May 3, 2016 for an undisclosed amount. Boundless Nutrition has the branded product Oatmega, which is the flagship product for the company and the main focus on its website. A second product is called Perfect Cookie.
The main domain name used by Boundless Nutrition for Oatmega and Perfect Cookie? GiveBar.com ?