Viking River Cruises has acquired the premium generic domain name Viking.com from Office Depot, Inc. according to whois records.
This premium domain name purchase by Viking River Cruises follows a very recent victory by Office Depot, Inc. defending a UDRP filing on the Viking.com domain name by Aurelius RHO GTM Development Limited, with a finding of revere domain name hijacking (RDNH) as reported by DomainNameWire.com and DomainInvesting.com.
This is an outstanding domain name purchase by Viking River Cruises, who wisely is very active in acquiring domain name assets that relate to its business. This one focuses on the core brand. The company currently uses VikingRiverCruises.com and VikingCruises.com and I’d expect the company to potentially switch to simply Viking.com in the near future or simply add another site displaying all of what they offer, which is more than “river cruises” now. They also offer ocean cruises. Viking.com is currently redirecting to VikingCruises.com.
Viking River Cruises currently owns about 1,700 domain names total.
The purchase price of Viking.com is currently unknown but potentially could come out in a SEC filing at some point, from Office Depot. Viking is a private company. It clearly holds the potential to be a seven figure transaction.