Brand Consistency is very important and one often overlooked important asset is your brands domain name!
Domain names are becoming even more important (and expensive) now as the internet continues to grow. The fact is, people simply assume you own the matching .com (in the vast majority of cases) to your brand. This not only matters for your web visitors and brand consistency but also for important email communication and securing your brand.
Consider this “what if” scenario.
What … Read the rest