Tag: toys r us

FAO.com and FAOSchwartz.com have both transferred ownership from Geoffrey LLC (Toys R Us) to a company called eStream, Inc. while also transferring domain registrars from MarkMonitor to Domain.com according to new whois records.

fao.com

eStream appears to be a web development firm but this transfer of ownership makes little sense to me and may indicate a sale or something like it? Giving a development firm ownership of a domain name asset they do not own, is a bad idea and simply … Read the rest

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In 2009 toy retailer giant Toys R Us successfully acquired the generic domain name Toys.com in an auction, and set up a website on the generic domain name shortly after to expand its reach and help control the important top spots in search engines for the highly searched term.

They did well with the domain/website and gained more organic SERP’s because of owning and using the domain name Toys.com to attract potential customers who naturally search for the term toys… Read the rest

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