Tag Archives: startup

This morning I detected some movement on the premium domain name Clarity.com and that movement may indicate a sale?

Clarity Money

The domain was owned by publicly traded company Synchronoss Technologies Inc.  Whois information hasn’t updated currently away from Synchronoss, other than domain name servers and the domain is now redirecting. The domains status is “ok”, which often means the domain is unlocked and about to transfer registrars.

Synchronoss acquired the domain name and other assets from Clarity OSS Limited around June … Read the rest

I feel like I preach the importance of owning an exact match domain name until I’m blue in the face but the fact is, there are SO many companies that complicate things dearly and do not own EMD’s!

There are a lot of companies who do understand the importance though and I will continue to point them out with facts and numbers! If you missed an earlier mention, Y Combinator, a well established incubator of startups provided a brief hit … Read the rest

I dislike nothing more than a company without a matching .com domain name! I think it’s a distraction that is very costly and something that a startup can avoid when naming early on!

So, where do you start your naming process? Domain names, really!

Yes, you can come up with some words in general that you like but as soon as you have a couple in mind, the very next thing you need to do is check the domain name … Read the rest

My neck is sore from shaking my head so much. Why? Branding a new company, product or service using the same name as an iconic brand name that has been around since 1946 baffles my mind.

Tide Logo

Procter & Gamble created the Tide laundry detergent brand and its traction in the world and on the web is HUGE. Basically the entire first page on Google is related to the laundry product, with some results relating to the rise and lowering of … Read the rest