Tag Archives: rebranding

According to whois records, FSBO service Fizber has acquired the premium domain name Sold.com from real estate marketplace Ten-X.

Based on whois records, Ten-X, LLC owned the domain name Sold.com as late as December 10, 2017. Today, I detected a change of registrant to The Sold Company and the domain name is now redirecting to Fizber.com.

Sold.com Whois Record

Ten-X was formally Auction.com and rebranded in January 2016 to widen the offering of the real estate company. Ten-X went under new ownership in … Read the rest

CSG Companies is rebranding but IMO they did a very poor job of it if they wish to do business “online” and present a clear branding message for the company and it’s new brand. The new business name is Forte Benefits and the tagline “Forward Thinking Benefits”.

Forte Benefits

Everything looks pretty good so far!

Now, Forte is a great brand name with a powerful meaning (a thing at which something excels) but in branding, it’s important to be consistent with who … Read the rest

DotWeekly first reported TheMine.com domain name being acquired by Lowe’s (LF, LLC) in December 2016 but at that time, we simply didn’t know the future plans for the newly acquired domain name asset then. Well, now we do!


Lowe’s has rebranded ATGStores.com to TheMine.com. The stand alone brand highlights Lowe’s and offers Personal Concierge shopping, furniture, lighting, decor and more.

The Domain Movers series on DotWeekly often detects these early indications of new brands, products and services and this … Read the rest

Welcome to Domain Movers, where DotWeekly keeps track of corporate domain name transactions and reports the findings to you.

The following are movements detected over the past 24 hours. In today’s movers we see at least 4 brands being backed by the best, make sense .com EMD’s (exact match domains), which are all 4 letters or less:

Anheuser-Busch InBev SA has acquired DrinkMaker.com and DrinkMakers.com. Both domain names were owned by Keurig Green Mountain, Inc. prior. Anheuser put the … Read the rest