Apple Inc. got a lot of chatter after it was reported that they registered Apple.car but IMO, that was simply a brand protection registration. Something that wasn’t mentioned in the articles I read, was the fact that the domain name registrations took place on the first day of the Sunrise period for trademark holders. December 9, 2015. Same can be said for Apple.auto and Apple.cars, both registered December 9, 2015 on the first day of Sunrise period. I guess that … Read the rest