Guthy-Renker is a direct marketing company. In March 2018, they acquired a minority interest in Mally Beauty for an undisclosed amount. The minority interest includes marketing and direct to consumer efforts via e-commerce for the Mally Beauty brand, according to the article.
What approach will Guthy-Renker be taking?
Well, they went for the jugular and acquired the very best domain name for the beauty brand, Mally.com. The domain name has been registered since July 3, 1996 and was owned … Read the rest