Tag Archives: Intelligent Shopper

Kenmore has been expanding the brand from appliances to consumer electronics recently and the latest product launch is “Alfie” a “smart shopping” app that works with a small device similar to Amazon’s Echo / Alexa. How did they do for online branding of the new product?

Here is my digital branding look at how they did securing the new brand and using a make sense, easy to remember domain for it.

I give Kenmore a big FLOP when it comes … Read the rest