Apple Inc. got a lot of chatter after it was reported that they registered Apple.car but IMO, that was simply a brand protection registration. Something that wasn’t mentioned in the articles I read, was the fact that the domain name registrations took place on the first day of the Sunrise period for trademark holders. December 9, 2015. Same can be said for Apple.auto and Apple.cars, both registered December 9, 2015 on the first day of Sunrise period. I guess that … Read the rest
Tag: gtld
When you have a super cool, new product, it sells itself IMO and this is a product that is going to sell itself! Lily camera is basically a “GoPro” meets drone or as they explain it, the first throw and shoot camera! This camera tracks you!
The company launched the new product on a new gTLD .camera domain @ Lily.camera
It is a perfect fit in this case, because the product is called “Lily” and it happens to be a … Read the rest
A lot of buzz about the new gTLD’s and I haven’t said a word about it yet, well until now!
Money!
Money is the first thing that comes to my mind. It is a pure money thing. Money for ICANN and money for the registries of the the gTLD’s and registrars playing the game. Registrars hate having to display that XYZ domain is TAKEN. If it was available, the consumer would likely buy! If we put .Whatever and people search… … Read the rest