Tag Archives: domain names

Brand Consistency is very important and one often overlooked important asset is your brands domain name!

Domain names are becoming even more important (and expensive) now as the internet continues to grow. The fact is, people simply assume you own the matching .com (in the vast majority of cases) to your brand. This not only matters for your web visitors and brand consistency but also for important email communication and securing your brand.

Consider this “what if” scenario.

Opendoor

What … Read the rest

Welcome to the latest Domain Movers, where DotWeekly focuses on corporate domain name transactions and movements.

Today’s list doesn’t have a large amount of purchases and contains some domains just moving around, but still some registrations and purchases. I got a bit distracted today doing some other research that I may announce at some point, but it’s not a good thing and if my findings are what they look like, it’s just bad!

Anyway:

The Procter & Gamble Company continues … Read the rest

Welcome to Domain Movers, where DotWeekly keeps track of corporate domain name transactions and reports the early findings to you. Many of these transactions include future brands, products, services, domain upgrades and more.

A special Thank You goes out to both DomainTools.com and DomainIQ.com. Without the tools and services they provide, I can’t do the research required to provide these articles to you! Both services are very kind and provide the tools to me, at no cost. I’m grateful … Read the rest

CSG Companies is rebranding but IMO they did a very poor job of it if they wish to do business “online” and present a clear branding message for the company and it’s new brand. The new business name is Forte Benefits and the tagline “Forward Thinking Benefits”.

Forte Benefits

Everything looks pretty good so far!

Now, Forte is a great brand name with a powerful meaning (a thing at which something excels) but in branding, it’s important to be consistent with who … Read the rest