Tag Archives: advertising

The TJX Companies have acquired the premium generic domain name Sierra.com from Activision Publishing Inc. for an undisclosed amount. TJX is a publicly traded company, so there is potential that the purchase price may be revealed in a SEC filing at a later date. Although, the companies revenue is $33 billion (2016), even if they paid 7 figures, it may not be shown in a SEC filing.

TJX owns Sierra Trading Post, which currently uses the full name version … Read the rest

GDPR sucks! It has basically killed Domain Movers and I really do not see a reason to continue the series. The following is about 2 weeks worth of work, with 3-4 hours research, 7 days a week. I feel like I’m working for the Boring company and I only have a plastic spoon to dig. Domains are still moving but it’s just really hard to see who the potential buyers are (and sellers) and the movements are very limited due … Read the rest

Guthy-Renker is a direct marketing company. In March 2018, they acquired a minority interest in Mally Beauty for an undisclosed amount. The minority interest includes marketing and direct to consumer efforts via e-commerce for the Mally Beauty brand, according to the article.

What approach will Guthy-Renker be taking?

Well, they went for the jugular and acquired the very best domain name for the beauty brand, Mally.com. The domain name has been registered since July 3, 1996 and was owned … Read the rest

Burlington Stores Inc. NYSE: BURL (formally known as Burlington Coat Factory) has acquired Burlington.com

It appears the domain was owned by Platinum Equity, which acquired International Textile Group (ITG) in 2016. Burlington.com held the domain name itg-global.com as the registrant email address in whois records until late 2017 prior to moving to whois privacy. The itg-global.com domain is displayed on Platinum Equity’s ITG page. Burlington Coat Factory Warehouse then appears in whois records on February 12, 2018 for Burlington.com.… Read the rest