Worldwide Media Inc. and owner Michael Berkens has done it again and sold the premium generic domain name to Blucora Inc. according to whois records!

Worldwide Media Inc. are the owners of and the very popular domain name industry publication

Blucora Inc. was until switching names to Blucora Inc. in 2012. Blucora is a publicly traded company.

The domain was under Domain Capital and included the email address on 2/6/2009 and stayed that way for awhile but then transferred solely to Worldwide Media Inc. by itself. The domain was using recently and at the time of the change of ownership according to whois history records. has been registered since 1998.

Interestingly, the domain name changed domain name servers after being sold to Blucora to This is a domain name parking service. The domain is also marked for sale on the parking page? The domain name transferred into domain registrar MarkMonitor on 3/20/2015 and this is when the domain was parked and changed ownership. I’m sure the domain is NOT for sale any longer and why the domain was parked.. I’m not sure but it’s something I wouldn’t do for legal reasons.

Blucora had recently acquired HowStuffWorks from Discovery Communications for $45 Million and may be a reason behind the domain purchase?

Knowing Michael Berkens, owner of Worldwide Media Inc. and his past sales, this is very likely a substantial domain name sale and I wouldn’t be shy to say very high six figure sale or maybe even seven figures? Worldwide Media Inc. are the owners of nearly 70,000 domain names and they “do not need the money” so they only really sell when they fell the maximized amount for the domain name is offered! It is very common to see “average” domain names sell for mid five figures out of… so when I see a domain like selling, it clearly holds the potential to be up there in price!

Blucora is a publicly traded company, so maybe the price paid will show up in a SEC filing at some point in the near future? It very likely would lay right now between the publicly reported sales of for nearly $9 Million and the sale of which Michael sold earlier this year for $800,000 as those are the two highest reported domain sales for 2015 at this point according to

Blucora also owns the brands: taxACT, Monoprice, Dogpile, Metacrawler and Webcrawler to mention a few.

Congrats to both the buyer and seller!

About Jamie Zoch

Jamie Zoch is a domain investor, dad and dedicated husband who founded in 2008 to bring unique and helpful views on domain names. Jamie is very passionate about domain names and helping others learn and prosper.

One Response to Sold By Worldwide Media to Blucora
  1. Just discovered this on my own research . . . having noticed, in the past, that transferred to MarkMonitor under MostwantedDomains’ ownership. Maybe that accounts for the parked page you noticed . . .


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