I haven’t done a ramblings in an article for a pretty long time, so I thought I would do one now to share what rolling around in my brain.
Buyer brokerage. I offer this service to help people acquire domain names they want but do not know the ins and outs of the domain business. I love doing this and if I had to stop everything and do one thing, it’s domain name buyer brokerage! The one thing I struggle with is “getting my name out” to get the businesses and individuals in need of the service the help they need. I’m working to improve this and the more people I help, the more my name spreads and the random emails that come in for the help.
A couple things related for you domain investors. I will find you, but making it really hard to do so, not only makes my job harder, you may be also losing a sale. Be responsive. When or if I do email you, don’t ignore it. Not only me, any domain inquiry as you never know. Most people come to me with a specific domain in mind but that domain is often followed up with a few more domains, just in case.
Your minimum offer amount has an effect. I can’t count how many times I have had somebody say, well the minimum offer amount is $x. Many people take that number and think they should be able to buy it close to it, which is very often not the case. Just something to think about.
I work for my client and they have a budget but I often times end up working for both you, the domain owner and my client. What do I mean by this? Sometimes the offering price is over budget and a deal can’t be done because of it. Since I want to earn a commission and get my client the domain and if I think the domain is still in realistic value range, I often work to get the buyer to increase budget. In turn, I’m trying my best to please all parties involved. Be flexible and if you are happy with the number, take the deal and don’t try to extract every penny you feel you can. Everybody has a budget no matter the size of the company. Trying to extract every penny you can can lead to a lost deal and often does.
Domain market. It’s strong right now! Not just the Chinese buyers but for main brand names, advertising and product related in the corporate world, startups and businesses in general. This is a very positive thing for domain owners as it does appear that companies are starting “to get it”. If the domain isn’t realistically priced, it’s not likely to sell though. The under $10K market is the strongest and I’d also say the $50K and under is strong as well. There really is some great inventory available, so also keep that in mind when you are considering the value of your asset.
Domain Movers. The series I love to hate. It’s really like I’m addicted to know what’s going on but it’s also important that I do the series for the domain industry as a whole. It puts a strong pulse on the corporate side of domain names and how companies are using the domain names and what they are buying them for.
I mainly “track” these movements in two main forms. Registrant and Name Server. Registrant focuses on email address and I have to monitor specific emails related to corporations. I do this both with DomainTools.com and our friends at DomainIQ.com. This yields some finds for me. The next is Name Server. When domain names are acquired from somebody, it’s often that the name server will change to a hosting provider, corporate domain provider, off a domain aftermarket server etc. Since I can’t monitor all registrant email addresses, name servers help me to find other movers. Through research, I have build a pretty strong list of name servers used by large corporations. It’s limiting to the tools I use though, so the more active a name server is, the less likely I can track it (search it etc)!
It’s getting harder to track! This isn’t good news for the series! After DomainTools.com increased its prices, that almost killed the series as I highly rely on DomainTools.com and its great services they offer. I couldn’t afford the rates for the volume of whois history searches and monitoring I need. Thankfully for the series and the domain industry, DomainTools was very kind and offered me a strong membership package to continue my efforts at no charge. To note, something took place yesterday which greatly hurts my research tools and my 15 registrant monitors I had, which dropped down to 5. That’s a big deal and I have an email in to find out the reason for the drop.
Another DomainTools.com tool I use is DailyChanges.com to monitor and research Name Server movement. About a year or two ago, DT drastically reduced results provided to only 50. Consider some name servers have thousands of movements daily, I can only see 50 of those per type of movement (new, in, out, deleted). That was something hard to adjust to and Domain Movers was negatively effected by this. Thankfully there is one other service that I use for this but it’s delayed by 24 hours more than DomainTools. No big deal? Well, consider that the already hundreds of thousands of domains I look at daily, well many of those are now “doubled up” because I see many the day before. It also reduces my time to publish. If the changes keep reducing my ability to publish the articles, the series will be forced away.
Reach. DotWeekly is fairly known and has been around since 2008 and I put out what I feel is unique and fresh content on a regular basis that is worth your time in reading. On average, a Domain Movers article gets about 200-300 views when I post them. I push the articles on Twitter and Linkedin as well as my listing on Domaining.com. I feel these numbers are low and should be higher but they are not. Numbers normally drop to around 100 the second day and then xx following. In general, DotWeekly doesn’t really make any money, as I do not have paid advertisers. I have tried doing it but most only want to pay $100 or so a month and never really seemed to be worth the hassle of pleasing them and feeling the need to publish. Sometimes affiliate links work well and if DotWeekly makes any money directly, it’s from those links. I know I could convert DotWeekly to a GoDaddy Auctions highlighting website and do well, which I did early on. It’s tempting because I know I did well with it before. Increasing readership to DotWeekly is something I’d like to improve because the blogging part of it has me question, what’s the point. I do 7 days a week research, 3-4 hours a day for the articles and make little to no revenue from it.
Fun. Sometimes I do outbound on a few select domain names. Really good ones! In doing so, I get to chat with many high profile, successful people. Even though I got the 3 word reply the other day of: “Not interested. Thanks” it still made me feel good knowing the person that read my email and replied was the founder of Oakley and RED.com James Jannard. I know he’s human like me, has passions, owns a rocking domain name in Red.com and more. “Famous” people don’t really get me excited, they put on there pants one leg at a time just like me but I always appreciate a reply and when you get one from a very successful person, it still makes me feel good. Many years ago I spoke with Apple co-founder Steve Wozniak and still remember it to this day.