My neck is sore from shaking my head so much. Why? Branding a new company, product or service using the same name as an iconic brand name that has been around since 1946 baffles my mind.

Tide Logo

Procter & Gamble created the Tide laundry detergent brand and its traction in the world and on the web is HUGE. Basically the entire first page on Google is related to the laundry product, with some results relating to the rise and lowering of … Read the rest

Here is a sampling of the corporate domain name movers that I detected in the past 24 hours of newly registered domains, domains acquired and more.

Johnson & Johnson registered the domain name, adding to the 43,500 other domain names they already own.

WordFace is a term a currently unknown CSC Corporate Domains client is putting focus on. Domain names like and have been registered. Dating back to 2014, the EMD was owned by HugeDomains … Read the rest

Here are some of the latest domain name movers by large corporations that I detected in the past 24 hours:

ZocDoc, Inc. has registered the domain name / .net which recently expired. A little while back, they also registered several relating domains to Unsick Day, a term they have been using in advertising. Using catchy domain names in advertising is effective. VP of advertising, Richard Fine talks more about it here and I am a big fan of using … Read the rest

Here is some recent activity relating to domain names that large corporations have recently purchased, registered or on the move for one reason or another: was acquired by Nissan, who used design agency Critical Mass for a “diehard fan app”. Critical Mass actually acquired the domain name on behalf of Nissan.

Shire has acquired the domain name for an undisclosed amount. The domain name was owned by Blue Nova Inc. according to whois history. Blue Nova may … Read the rest

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