KFC is getting ready to launch a full scale attack on bones! The "viral" machine they are hoping to ride on? I Ate The Bones! + a large scale ad campaign on boneless chicken.

Ads will feature the tag line I Ate The Bones and KFC was wise enough to run with that tag line on the web as well. A special website has been built on the IAteTheBones.com domain name to continue the companies message online. KFC registered the domain names in .com, .net, .org and .biz TLD's and used domain name registrar Network Solution. The domain names were registered on 2/12/13 and the website was launched shortly after.

The website currently has a countdown clock on it and will fully launch on 4/14/13. There is actually more than just a countdown clock on the site, but that is front and center for now.

Interestingly enough, KFC didn't simply just register the .net domain name IAteTheBones.net and do nothing with it, they built a mirrored site of the .com? I'm not exactly sure why they did the site that way, as it doesn't seem to be a masked forward to the .com, or simply a redirect. The site is exactly the same, so IMO, the forward to the .com would have been enough.

IAteTheBones.org and .biz do not resolve at the time of this article. Again, a forward/redirect to the .com website would be wise… just in case.

I'm sure Twitter and Facebook will also be heavily used to promote and in fact it already is. The wait is almost over ads are already running. #TeamBoneless is being used and I'm sure more.

I have yet to see the ads and what does my gut tell me about this future ad campaign?

It's boneless chicken! Not something "totally new" but it appears KFC is going to make a really hard push that it is "new"! It will still be fried, so health questions will still be a concern. Price is always a challenge and anytime my family visits KFC, there are at least 20 reasons I should question myself if or when we should go back. It often costs my family of 3 about $20, which isn't the worst but not the best either. Since I can't eat the "skin", aka the good part, due to health reasons (recently removed gallbladder), I rarely eat fried chicken or fried, fatty anything. Grilled/baked chicken I eat more often.

Basically, I see the move from KFC as a large scale push on a bigger chicken strip!

It will be a hard sell because boneless is nice but not something totally new. Fried chicken is still fried chicken. Dogs still shouldn't eat chicken bones, because the famous drumstick will still be offered and popular, with a bone! It's the most fun and easiest to eat…. and the I think the bone as something to do with that.

Small tid bits…. KFC didn't bother registering the domain name IAteTheBone.com (singular) and likely should have. I'm sure it will get some traffic, but not that much. It's also one of those terms that may be better attached to the adult industry or as a dog toy site :)

IAteTheBones.com if you are interested in visiting the website.

I have been involved in the domain industry for over 7 years now and I have yet to figure out a rhyme or reason behind the vast majority of reported domain name sales and the prices paid for the domains. Some random terms to you or I can sell for tens of thousands of dollars. Random term to you or I doesn't always mean random to them?

I know when I get offers on domains, I often pull the first number in my head and simply counter offer with that! Well, that is pretty "random", so I guess it fits the "no rhyme or reason" bill also.

  • It takes two
  • Want
  • Need
  • Funds

The main four things that come to my mind that can result into a domain name sale that leads to a head scratching moment when you see the domain sale / price of many reported domain sales.

Fininacial status of the current domain owner takes a big stand in the above for things that come to mind. If the domain owner selling the domain really doesn't "need the money" like many of us DO, then it's a lot easier to reach for the sky and really ask any random number for your average random term domain name. A domain sale of $2K for most is a nice boost in income, but $20K is more worth the time and effort for others.

Quantity! Domain name owners have a large range of quantity. Some own only a couple domain names but others own thousands or even tens of thousands! There are even a small number that own hundreds of thousands of domain names!

The more domains you own, the more bullets you have in the gun! The more bullets you have in the gun, the more likely you will hit the target from further away….. Random domain name + random price that would leave you wondering "why don't my domains sell for that much" at some point will match up.

The more finacially secure you are (the domain seller) and the more domain names you own, will often lead to the head scratching prices paid for a lot of reported domain name sales, but you also have to ask for the price.

Funds, Timing, Asking, Ability, Luck

Seeing a sale of "AuntSally.com" for $17,500.00 or Sinomax.com for $38,000.00 or iEagle.com $15,360.00 (sale price references) is very likely not the common every day offer / sale that YOU will see. Sometimes, a sale like this IMO, could be a once in a lifetime sale!

Want, want, want!

As a domain seller, you really hope there is a lot of "want" when an interested party comes calling for your domain name. Want almost always overrides "need"! The price becomes a little blurred when somebody really wants something and clearly this can play to your advantage as a seller. Yes, they still need the funds to meet the want and you still need to ask for that higher than your average domain sale price…

So is there really a rhyme or reason behind sales prices on domain names? Often times there are. It could be search volume, PPC factors, the domain is making x simply parked, similar sale comps and many, many more! The reality is, many domain name sale prices are just random amounts agreed upon by two individuals. A sale price doesn't always mean the domains "worth" what it sold for. There is often a need (many times just a "want"), funds have to be available, and it takes two to make it work. Is the price right, crazy head scratching high to you or "cheap" to some… very likely. We are all different, financial statues are different, every domain is different.

So when you see a domain sale and the price what the domain sold for, you will likely be scratching your head just like me from time to time. You can just shrug your shoulders like me and always wish you owned the domain and made the same deal the seller did because there isn't always a rhyme or reason behind the price paid. It can often be luck and several ducks lining up in a row.

Procter & Gamble owns a lot of “exact match” domain names but for some reason simply never registered the exact match (IMO) name of one of the companies new products. DuraTowel. DuraTowel® is in the Bounty® paper towel family but DuraTowel.com simply sits unregistered?

Being “available” to be registered is well worth the $10 to P&G but at the time of this article, they failed to do so!

P&G interestingly enough registered the trademark for “Bounty DuraTowel” in early 1999 but let the trademark lapse in 2001. Spring forward some 10 years later and P&G refiles for the TM on “Bounty DuraTowel” and gets it.

Long story short, they didn’t register the domain name “DuraTowel.com” in 1999 and didn’t again with the new TM filed in late 2011 or when the product was launched.

This is a mistake!

To me, DuraTowel is a “brand” in its own. Yes, “Bounty” is the main brand of the paper towels from P&G, but “DuraTowel” becomes the name to describe the product. Often times, this name also becomes the “search term” one will use to find the product online. Some will often simply visit the exact match name as a domain name and visit DuraTowel.com.

P&G could save some legal fees if somebody else decides to register the domain or put the domain names to work!

P&G also failed to register




Always register/purchase the Exact Match domain name of your product! It just makes sense!