Kenmore has been expanding the brand from appliances to consumer electronics recently and the latest product launch is “Alfie” a “smart shopping” app that works with a small device similar to Amazon’s Echo / Alexa. How did they do for online branding of the new product?

Here is my digital branding look at how they did securing the new brand and using a make sense, easy to remember domain for it.

I give Kenmore a big FLOP when it comes … Read the rest

Welcome to Domain Movers where DotWeekly keeps a close eye on domain names being purchased, registered, sold or moving for one reason or another, mainly all by large corporations.

Here is a sample of my latest detections:

GN HEARING A/S has acquired the domain name for its ReSound Online Hearing Test from for about $1,895.

GoDaddy sold several nice domain names out of its NameFind portfolio:,, and were just a few of … Read the rest

This morning I noticed several Cooking domain names on the move at corporate domain name provider CSC and the ultra premium domain name has changed ownership from Gordon Brothers Group to Hoffman Media, LLC.

This was not the only premium cooking domain name on the move, it was also and Several other cooking related domains like,,, and potentially a few more appear to have went with the package deal to Hoffman Media.

Although … Read the rest

Several big names were on the move yesterday and a couple clarifications on some earlier announced domain movers that I wasn’t sure who the buyers were at the time.

Spil Games opted to register the domain name instead of acquiring the non-hyphen version which is for sale and owned by Mike Mann’s DomainMarket. which was acquired from HugeDomains for $1,595 by EJEE Network co. LTD. and the .net registered by Alibaba Group Holding Limited as I mentioned … Read the rest

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