Kmart of all stores came up with a commercial that has gone viral and it's funny! I think of Kmart and the 80's, empty parking lots and brown shopping carts. I hate the color brown and the 80's were some 30 years ago.

Well, Kmart pulled a fast one on everybody and produced a commercial that grabs attention with the play off of a three word term! Ship My Pants

With a little "slur" and different accents, ship can sound like something you may step in while walking the pastures of a farm field. Here is the video that has been viewed over 2.5 million times at time of this article:

Funny Ship!

One thing you may have noticed in the ad, near the end… medium sized print of the hashtag #shipmypants and in very small print (not very wise) the Kmart.com domain, where you would have to go to ship your pants. Even better use would have been a large print of the domain name ShipMyPants.com displayed in the ad!

Interestingly enough, the ShipMyPants.com domain was registered 8/24/2012 and appears to be owned by a company that runs a tactical appearal and gear online store, not Kmart. The domain resolves simply to a HostMonster landing page.

To make things worse for Kmart, even if you do happen to see the micro Kmart.com text that is displayed in the ad (or heard the guy say Kmart.com), good luck finding any information upon visiting the site about shipping your pants. I looked all over and didn't see anything related to shipping my pants, shipping your pants or just shipping any pants! I just about shipped my pants! Not even a Ship Your Pants Here blue light special anywhere!

In the end, the ad is about Shipping and you can do that with "ship to store" for free or on orders $59 or higher are free or 3 months of free shipping. This is clearly highlighted on the top of the homepage but I would still do a play on Ship My Pants directly on the site, which they have not.

Doing some digging (it's what I do) I was able to uncover some domain names that have sold recently (likely for a fair amount) but went unreported likely due to an NDA. The following domain names have "clear" whois changes but were not reported sold for whatever reason. The sales took place via BuyDomains or Afternic. (if I am able to drum up an educated guess on I price I will post it by the name.)

Cup.net , new owner according to whois records is Ugur Ata. No guess on sales price

Projected.com , new owner according to whois records is Wireless Generation Inc. ($8,000 Thanks to Todd in the comments section)

Sweat.com, new owner according to whois records is Amazon Thunder Inc. ($22,000 Thanks to Todd in the comments section)

BXT.com , purchased for a buyer using the MarkMonitor service. (this domain was listed for $100,200.00 on BuyDomains… no clue what it sold for though)

Weld.net ? This one I'm not 100% sure about. It sold in 2011 for $8,640 to a "Chip Cable " and is now owned by "Matt Cable", different addresses. Matt Cable has a Weld.com email address and Chip just a gmail address, so it could be a family/business that purchased it and they also happen to own Weld.com.

That is what I could dig up for now.

Learn from those who are successful! Makes darn good sense to me and I'm sure makes sense to you. Well, here is a tip on spying on the big boys to see what they are doing.

Lets take a large domain name company like BuyDomains/Afternic aka NameMedia. I'm sure they have a lot of smart people working for them. Me, well, it's just me! I'm also sure they have a lot of data I do not have, which greatly helps them decide on pricing, what names to purchase, what to price these names at and much more.

Well, using the free service from DomainTools, DailyChanges.com type in the DNS buydomains.com (this is the DNS they always use when they purchase a new domain name) in the upper right hand corner and click Search. Displayed are domain names that are on the move. New Domains are likely "newly registered" domains. What can we learn from looking at these?

Mainly all .com domains

Mainly two word domains, but some 3 word domains

Phrases, commonly heard terms

Those are what they are buying and these are all real world examples. Granted, NM is using its own domain name registrars to grab these domain names during the daily drop… but many of these can be grabbed but you and I using economy type methods (GoDaddy, BackorderZone.com) because NM can't catch them all.

Aftermarket. Transferred In tab is holding a fair amount of domain names that NM likely purchased in auction domains from SnapNames, NameJet, GoDaddy etc. These prices are often public with a little searching on the free service NameBio.com , so you should be able to see what they paid for them.

What are they selling it for? Do a search on BuyDomains.com or Afternic.com (best to wait a couple days after they purchase) and you will likely see the prices!

Look at some "stats" for the domain, Google the term: what do you see.

What does the "landing page" of the domain look like? (when somebody visits the domain) 

These are all little helpful tips to take a little bit of time and see what they are doing. Again, they are not perfect and buy some off the wall type domain names, but they do sell a lot of domain names every week and a lot of them are ones they own!

DailyChanges.com is an extremely great tool for snooping around. Don't be set in ways that prevents you from looking outside of the box. The above tip can work for a lot of different companies and the way you wish to spy on them. DomainTools.com is clearly another tool you can use to snoop and discover. Knowing the common DNS that specific domainers use, can open your eyes to a lot of interesting and new things. Give it a try!