Domain names are powerful, unique and a really great marketing tool!

Domain names are a piece of the marketing puzzle but can be a very important one. There are many reasons domain names are important in marketing but here are some key points I would like to point out.

Options! Domain names allow for a lot of options. Sending and getting people to visit something is not easy, but domain names have been around now since 1985, so people know … Read the rest

Telepathy Inc. which is owned by Nat Cohen and owns a vast amount of premium domain names, has sold one of them and this time around it is Retirement.com!

The new owner is currently unknown, but it is very likely to be an end user on the corporate level. Whois records updated January 29, 2016 to the generic Matt Serlin / DNStination Inc. which is used by corporate brand protection and domain name registrar MarkMonitor.com.

Retirement.com

Telepathy has had its hand … Read the rest

Tens of thousands of domain names expire every single day. That alone is pretty interesting when you consider the $ involved in simply registering a domain name. Lets say, some 85,000 domain names (which is a pretty accurate estimate) are released from the registries each day. $10 per domain on average, for 1 year registration and that is $850,000! Now consider that many of these expired domain names have been registered for years, some even for 20+ years! Also consider … Read the rest

Amazon Technologies registered two new domain names according to whois records that caught my attention on January 27, 2016

  • AdvertisingAmazon.com
  • AmazonAdwords.com

The first registration matches the sub-domain name used by Amazon for its AAP advertising program they offer. The second domain name registration is a No No IMO!

Amazon is fine, adwords is not.

Adwords is a registered trademark of Google Inc. and since AAP competes against Google Adwords by offering online advertising, I would think that Google would not … Read the rest

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