CSG Companies is rebranding but IMO they did a very poor job of it if they wish to do business “online” and present a clear branding message for the company and it’s new brand. The new business name is Forte Benefits and the tagline “Forward Thinking Benefits”.

Forte Benefits

Everything looks pretty good so far!

Now, Forte is a great brand name with a powerful meaning (a thing at which something excels) but in branding, it’s important to be consistent with who … Read the rest

Welcome to Domain Movers, an exciting series on DotWeekly where we track corporate domain name transactions and report the early findings to you. These are often indications of new brands, products, services, advertising efforts and more.

Here are the latest movers:

Novartis AG has listed something you do not want, but may want… GenitalHerpes.com for sale through its brand protection service MarkMonitor.

SafeNames LTD, a corporate domain name service provider went on a shopping spree and acquired 3 domain … Read the rest

DotWeekly first reported TheMine.com domain name being acquired by Lowe’s (LF, LLC) in December 2016 but at that time, we simply didn’t know the future plans for the newly acquired domain name asset then. Well, now we do!

TheMine.com

Lowe’s has rebranded ATGStores.com to TheMine.com. The stand alone brand highlights Lowe’s and offers Personal Concierge shopping, furniture, lighting, decor and more.

The Domain Movers series on DotWeekly often detects these early indications of new brands, products and services and this … Read the rest

Welcome to Domain Movers, where DotWeekly keeps track of corporate domain name transactions and reports the early findings to you. These domain transactions often reflect future brands, products and or services. New advertising campaigns, domain name upgrades and much more.

Here is a sample of the latest movers:

FusionNow.com has been acquired by a currently unknown CSC Corporate Domains client. The domain was registered at Epik prior and using the Uniregistry for sale system at the time of the sale … Read the rest

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